Ortovox, a mountain-inspired apparel and gear brand, has named Stefan Kohlbauer chief executive officer, effective Saturday.
A passionate alpinist based in the Tyrol region, Kohlbauer has extensive experience in the outdoor, sport and fashion industries and previously served as director of sales and marketing for the German company.
He succeeds Martin Riebel, managing director of Schwan-Stabilo Outdoor, who had served as interim CEO. Schwan-Stabilo is Ortovox’s parent company.
“Stefan Kohlbauer is a very experienced industry expert with a profound understanding of the brand and the markets and a clear vision for the future of Ortovox,” said Riebel. “His focus on sound growth, sustainability, innovation and collaborative partnership will further strengthen our brand. I am particularly glad that we have been able to enlist an internal candidate for this important role.”
Kohlbauer said Ortovox “stands for top quality, unmistakable design, innovation, and responsibility — not only in our products, but also in the way we collaborate within our team and with our partners. I feel particularly honored to be given the opportunity to help shape the future of this unique brand. I’m looking forward to writing the next chapters in this success story along with the Ortovox team, our partners and our dealers.”
Ortovox was founded in 1980 as a mountain brand known for its avalanche rescue equipment and wool apparel. In recent years, it has worked to expand its reach in the U.S. market.
