A South Korean supply chain intelligence company said it has recently secured additional funding, a financial boost it would use to advance its predictive AI.
Willog, founded in 2021, said in a statement it secured a Series B-2 investment from seven Korean and global investors, namely KB Investment, SGC Partners, Sneakpick Investment, IBK Capital, Re-Investment, Muirwoods Ventures, and Big Basin Capital.
While the company did not disclose the cost of the investment, it said it would use the investment to ramp up its supply chain capabilities, particularly its in-house predictive AI.
Willog said it differentiates itself from other supply chain intelligence platforms by starting where the risk in logistics often begins: the warehouse.
A number of these issues—such as breakage, temperature deviations, and impact damage—are difficult to detect, let alone respond in real time. Consequently, these blind spots not only harm the product, but they lead to compliance issues, service failures, and repeated operational inefficiencies.
Willog said it addresses these supply chain risks through proprietary sensors and AI-powered data analysis, collecting real-time cargo condition data such as temperature, humidity, shock, tilt and light. Its hardware, software and AI were all developed in-house.
With currently over 200 global enterprise customers, including Korean carmaker Hyundai and US healthcare company Abbott Laboratories, Willog said it will also use this investment to expand its global footprint in key markets, including the United States, Singapore and Japan.
“Logistics remains one of the last industries still heavily dependent on manual experience. Willog is turning invisible logistics events into data, intelligence, and action, and helping customers make better decisions at every level of the supply chain,” said Daniel Yun, CEO of Willog, in a statement.
“Our goal is not simply to improve visibility, but to redefine how logistics is managed through supply chain intelligence. This investment gives us the foundation to scale that vision globally,” he added.
