Skechers has inked a new multiyear deal with the Women’s National Basketball Association to become an official partner of the league.
The now-private footwear brand noted that its signed players Kiki Iriafen, Rickea Jackson and Jackie Young will kick off the partnership on court for the WNBA’s milestone 30th season.
David Weinberg, chief operating officer at Skechers, said in a statement that partnering with the WNBA illustrates the footwear company’s long-term commitment to promoting women’s basketball and elevating the athletes who are enthusiastic about the game at every level.
“Skechers has been part of the basketball community for several seasons, and now fans will see our innovative footwear take center stage in the WNBA for the first time,” Weinberg noted. “We look forward to leveraging the league’s exploding popularity to help grow the sport while introducing our signature ‘Comfort That Performs’ to even more athletes around the world.”
Colie Edison, chief growth officer at the WNBA, added that this new partnership comes at a moment of “extraordinary momentum” for the league.
“This partnership reflects the growing demand from global brands to connect with WNBA fans worldwide,” Edison said. “We look forward to collaborating with Skechers to create unique fan experiences, deepen engagement, and elevate the players who power our league.”
This isn’t the first time Skechers has supported women’s basketball. In 2024, forward Rickea Jackson, who was recently traded to the Chicago Sky, became the first athlete to play in Skechers in the WNBA. Skechers expanded its roster in 2025, welcoming Washington Mystics forward Kiki Iriafen and shooting guard Jackie Young—who won her third WNBA championship with the Las Vegas Aces last season.
“For me, it’s all about staying comfortable and locked in, and Skechers gave me that all the way through our championship run last season,” Young said. “This season is going to be special, and it feels like the perfect time for Skechers to make it official. I can’t wait to see more players in the S on the court soon.”
The news come after Skechers USA Inc. officially became a private company in September. As a result of the completion of the transaction, Skechers’ shares are no longer trading on the NYSE with the ticker symbol “SKX.”
In May 2025, the Fortune 500 company and the third largest footwear company in the world announced a $9 billion go-private deal with Brazilian private equity firm 3G Capital — the biggest shoe buyout in history.
