Saucony has found its next chief marketing officer.
On Tuesday, the Wolverine Worldwide-owned performance running brand said it has hired Nike veteran Wendy Kula as its new CMO. She replaces Joy Allen-Altimare, who left the company in November. Saucony brand president Rob Griffiths was serving as interim CMO since Allen-Altimare’s exit late last year.
Kula will oversee global brand marketing, digital marketing, creative, and go-to-market strategy. She will partner closely with product, sales, and direct-to-consumer teams to strengthen brand clarity, elevate storytelling, and support growth across key performance and lifestyle franchises, Saucony said.
“Wendy is a modern brand leader who understands how to build relevance with today’s runner while honoring what makes a performance brand credible,” Griffiths said in a statement. “She brings a strong point of view on culture, community, and storytelling, along with the ability to translate insight into action. Her leadership will be instrumental as we continue to evolve Saucony while staying rooted in running.”
Kula joins Saucony from Nike, where she most recently served as vice president of women’s brand marketing in North America. During her over 10-year career at the Swoosh, Kula also held roles like senior director of global consumer digital direct marketing, senior director of global member services and senior director of global brand marketing for Nike training club.
Earlier in her career, Kula served as senior vice president of global marketing at performance cooling brand Mission as well as head of marketing at Aerie by American Eagle Outfitters.
This news comes as Wolverine Worldwide made several changes to its Work Group earlier this month. The moves included the promotion of Mike Maloney to global general manager of the Wolverine brand. The company also hired Ryan Drew as chief product officer of the Work Group, and appointed Ben Harrison as general manager of Cat Footwear International.
In February, the Rockford, Mich.-based footwear company said total revenue in the fourth quarter of 2025 was $517.5 million, up 4.6 percent from $494.7 million the same time last year. Net earnings in the quarter were $32.5 million, up 36.6 percent from $23.8 million the same time last year.
At Saucony, net sales in Q4 2025 were $125.9 million, a 26.4 percent increase from $99.6 million just a year ago. For the full fiscal year 2025, net sales at Saucony jumped 31.1 percent to $533.1 million, up from $406.5 million.
Wolverine Worldwide will report its first quarter 2026 earnings on May 14.
