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Record-Breaking Funds Raised at 2024 Oscar de la Renta & Saks Lake Tahoe Event

It was a record-breaking day for Oscar de la Renta and Saks Fifth Avenue’s annual fundraiser for the League to Save Lake Tahoe on Saturday. This weekend raised $1.4 million for the nonprofit organization, which is dedicated to protecting and preserving the Lake Tahoe Basin.

More than $25 million has been raised in total; last year’s event brought in $1.2 million.

“This show gives us a unique opportunity to connect with our customers — existing and new — in a spectacular setting,” Alex Bolen, chief executive officer of Oscar de la Renta, said in a statement. “We look forward to continuing to work with the League to Keep Tahoe Blue.”

SAN FRANCISCO, CA - August 3 - Charlotte Walker attends Oscar de la Renta and Saks Fifth Avenue host Fashion Show benefitting The League to Save Lake Tahoe on August 3rd 2024 at Lake Tahoe in San Francisco, CA (Photo - Drew Altizer)

The Oscar de la Renta and Saks Fifth Avenue fashion show benefiting The League to Save Lake Tahoe.

Courtesy/Drew Altizer

Dating back to 1969 — when models walked barefoot at a Rubicon Bay beach house on the lake — the function began as a partnership between the late Bill Blass and Saks Fifth Avenue’s James J. Ludwig, a vice president and general manager of the retailer’s San Francisco branch at the time. Along with Eugene Levin, owner of Maurice Rentner (where Blass was the designer), they took notice of Bay Area customers vacationing in Lake Tahoe for the summer and relocated their fall presentation, usually held in August, to the area. It was in 1999 that Oscar de la Renta took it over.

SAN FRANCISCO, CA - August 3 - Morgan Ainsworth attends Oscar de la Renta and Saks Fifth Avenue host Fashion Show benefitting The League to Save Lake Tahoe on August 3rd 2024 at Lake Tahoe in San Francisco, CA (Photo - Drew Altizer)

The annual event showcased a first look at Oscar de la Renta’s pre-spring 2025 collection.

Courtesy/Drew Altizer

It’s now Fernando Garcia and Laura Kim, co-creative directors of the house, who make the trip every year. Kim did not attend this time, however, due to another commitment. During a luncheon at the Schumacher family’s residence on Lake Tahoe, the brand unveiled the Oscar de la Renta pre-spring 2025 collection.

It’s the second event for Oscar de la Renta unveiling pre-spring 2025. In June, the house, which no longer presents collections to the press, choosing to target clients at charity events and luncheons instead, had a show at New York Botanical Garden.

SAN FRANCISCO, CA - August 3 - Lynn Poole, Fernando Garcia and Sarah Poole attend Oscar de la Renta and Saks Fifth Avenue host Fashion Show benefitting The League to Save Lake Tahoe on August 3rd 2024 at Lake Tahoe in San Francisco, CA (Photo - Drew Altizer Photography)

Lynn Poole, Fernando Garcia and Sarah Poole.

Courtesy/Drew Altizer

“At Saks, we’re committed to offering inspiring, unforgettable experiences while using our platform to support important causes, and we’re proud to see the outsized impact this event has contributed to protecting the health and beauty of the Lake Tahoe Basin,” Emily Essner, chief marketing officer at Saks, told WWD.

SAN FRANCISCO, CA - August 3 - Eliza Bolen and Alex Bolen attend Oscar de la Renta and Saks Fifth Avenue host Fashion Show benefitting The League to Save Lake Tahoe on August 3rd 2024 at Lake Tahoe in San Francisco, CA (Photo - Drew Altizer)

Eliza Bolen and Alex Bolen

Courtesy/Drew Altizer

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