Louis Vuitton Presents Art Deco-inspired Interiors Collection, New Objets Nomades

MILAN — “It’s a magic moment for Milan.”

So believes Pietro Beccari, chairman and chief executive officer of Louis Vuitton, which on Monday during Milan Design Week previewed its latest interiors and Objets Nomades collections, celebrating Art Deco and paying homage to French decorator, bookbinder, illustrator and cabinetmaker Pierre-Émile Legrain.

In an exclusive interview, Beccari underscored how Louis Vuitton has increasingly become “part of people’s life. It’s a brand that embraces history, culture, sports.”

The luxury industry needs to “seize the moment, evolve and respond to the need of people to be entertained and a brand as innovative as Louis Vuitton is able to do that,” he contended.

The lifestyle projects “help increase the brand’s visibility,” he continued, ticking off a few examples of recent retailtainment ventures.

He cited the new six-level store LV The Place Seoul featuring a combination of brand history, exclusive collections and a rooftop restaurant helmed by Michelin-starred chef Junghyun Park. This followed LV The Place in Bangkok, which opened in 2024, and The Louis in Shanghai, a new store concept in the shape of a life-size cruise ship, which bowed in June last year. The Louis Vuitton store in Beijing’s Taikoo Li Sanlitun, unveiled in December, features the city’s first Louis Vuitton Café.

Beccari touted the “legitimacy” of the brand in this latest interiors development given the strong connection with Legrain. “He’s part of our history,” and he praised Gaston Louis Vuitton as “a genius, one of the family’s most eclectic members.” The grandson of founder Louis Vuitton, he was a key third-generation leader of the French luxury brand, from 1936 until his death in 1970, introducing innovative new designs and elevating the company’s artistic direction.

Last year marked the 100th anniversary of the International Exhibition of Modern Decorative and Industrial Arts, which took place in Paris, and at the time Louis Vuitton was an influential participant in the event that helped define the Art Deco movement.

Legrain, who was born in 1888 and died in 1929, collaborated with the likes of French illustrator and designer Paul Iribe and French designer and art collector Jacques Doucet, leaving a lasting mark on Art Deco, blending artistic expression with functional design.

Legrain in the 1920s was commissioned by Gaston Louis Vuitton to design an Art Deco-inspired piece of furniture, the Louis Vuitton Coiffeuse, or dressing table, the very first piece of furniture ever sold by the house.

Fast forward to 2026, when the French brand reinterpreted the storied ebony-veneer and lacquer dressing table, introducing the Celeste Coiffeuse in a new version in lacquer wood and Nomades leather.

“Louis Vuitton has always been part of the culture of the times, just as we aim to be today,” said Beccari.

The brand also revisited the Riviera chaise longue designed by Legrain in 1925 for Jeanne Tachard, a French collector and patron of the arts. It has been reinterpreted in leather and with a V-shaped design on the head and foot sides of the chair.

The Kubic trapezoidal chair by Legrain has been reimagined in VVN leather (natural vegetable tanned leather).

Beccari underscored “the integration between luxury fashion and design. They are two sides of the same coin, and there is no artistic director who is not interested in design, I think of Karl [Lagerfeld], Marc [Jacobs], Nicolas Ghesquière, Pharrell [Williams], and Virgil [Abloh], just to name a few.”

Being part of Milan Design Week, “a unique event that attracts people from all over the world and that has become increasingly interesting and top-level, with the best interior, furniture and design representatives,” helps raise the awareness around Vuitton’s interiors category, said Beccari.

Further reflecting the importance of Milan, the company last year unveiled its sprawling Via Montenapoleone flagship, the first in the world to carry the comprehensive home collection, a segment the brand introduced almost 15 years ago.

Without disclosing specific figures, as per LVMH Moët Hennessy Louis Vuitton policies, Beccari said “the store is performing very well, we are very happy,” citing strong customer interest also in the games, such as the foosball or billiard table.  

Vuitton currently has 11 stores that carry its home line, in cities such as Tokyo, Seoul and New York. By the end of the year, a new unit will bow in Hong Kong at the K11 Art Mall. Beccari envisioned one opening per year, “where it’s right, where we have an edge and we can do something different; otherwise we won’t do it.”

As part of the new home collection, Vuitton introduced a screen crafted in wood marquetry and mother-of-pearl.

Originally launched in 2025, the Aventura chair by Cristian Mohaded was reimagined with a new Art Deco-style fabric inspired by the cover of the 1925 book “Le Cantique des Cantiques” by Jean-Joseph Mardrus.

The home textile collection featured five plaids and matching cushions in cashmere and wool, all inspired by book covers, including one echoing the cover of Francis Craco’s “Nuits de Paris.”

Six large rugs drew inspiration from the beautiful book covers designed by Legrain with geometric patterns and unique color combinations.

The cover of the book binding “À Rebours” designed by Legrain was reinterpreted in Limoges porcelain for the tableware part of the Homage Collection and The Promenade tablecloths and napkins were inspired from Legrain’s book cover of  the same name.

Originally launched in 2025, a new serving, Fragments, was sparked by Alfred de Vigny’s 1837 philosophical novel “Daphné.”

This collection and Objets Nomades were unveiled at Milan’s Neoclassical Palazzo Serbelloni, running through Sunday, and in the courtyard of the building the pavement was adorned with a monumental work inspired by Legrain, created in situ, in collaboration with the Accademia Belle Arti di Brera, where art students contributed to the design and execution.

As part of Objets Nomades, the Cocoon Dichroic by Estudio Campana x Géraldine Gonzales, recalling the Louis Vuitton store facade in Sanlitun, stood out with its futuristic shell made of hand-cut color-shifting iridescent leaves, creating a mesmerizing play of reflections. Also striking were the Cabinet Kaléidoscope crafted with exotic leather marquetry and the Odysee babyfoot in a new green version with tiny mermaids — a one-of-a-kind piece.

In the Grand Foyer covered in mirrors, the Stella armchair by the London-based Raw-Edges design studio founded by Shay Alkalay and Yael Mer was upholstered in a fabric that created optical illusions. Subtly curved, the marble surface of the Aqua coffee table by Franck Genser, who founded his creative studio in Paris in 2015, appeared as if the material were liquid.

The Flower Crown set of dinner plates and serving dishes drew its inspiration from the iconic Capucines bag, crafted in Limoges porcelain, with metal details in gold. Scented candles, launched in 2018 and now re-released in a minimalist design by Marc Newson, and furniture pieces created by Patrick Jouin and Cristian Mohaded, also peppered the majestic salons.

Since 2012, influential and international designers have worked with Vuitton on the Objets Nomades collections, exalting the house’s know-how and heritage rooted in travel-inclined products. Patricia Urquiola, India Mahdavi and Atelier Biagetti, Zanellato/ Bortotto, Andrew Kudless, Tokujin Yoshioka, Frank Chou, Nendo, Damien Langlois-Meurinne, Barber Osgerby, and Marcel Wanders Studio are only some of the designers partnering on this project over the years.