Vuori has unveiled For Kaia, its spring 2026 campaign featuring Kaia Gerber.
Built on their ongoing partnership and after the success of its fall 2025 Vuori by Kaia collection, this next chapter features Vuori’s newest performance styles and essentials, handpicked by Vuori for Kaia.
The imagery reflects Vuori’s core philosophy of performance-driven pieces designed for real life.
Kaia Gerber in the For Kaia ad campaign for Vuori.
Courtesy of Vuori
The campaign reflects a modern approach for dressing, one that isn’t defined by a single piece or purpose, but by how each style moves throughout the day. Among the new fabrics is the brand’s ultra-soft Vuori BlissBlend, which emphasizes comfort, versatility and simplicity. Key pieces include the Vuori AllTheForm MicroBra and short, the Sedona Classic Full Zip and Retro short, and the Sunday track jacket and pant, each designed to be worn from a workout the street. Prices range from $48 to $128.
For Kaia campaign image.
Courtesy of Vuori
“What I love most about Vuori starts with the fabric — it’s unbelievably soft, but it’s also how it makes you feel when you wear it. There’s an ease to it that lets you move through your day without overthinking what you have on. For me, getting dressed is about feeling comfortable and confident at the same time, and the pieces really live with you — from slower moments to more active ones,” said Gerber.
Vuori introduces “For Kaia”
Courtesy of Vuori
Joe Kudla, founder and chief executive officer of Vuori, said, “Kaia has an incredible ability to make things feel effortless, yet intentional. With For Kaia, we wanted to highlight her natural point of view — how she lives in the product, how she trains, and how Vuori fits seamlessly into all of it. This campaign is a reflection of the authenticity and the strength of our ongoing partnership.”
Vuori, which was founded in 2015 in a garage office in the beachside town of Encinitas, Calif., is currently available in close to 30 countries worldwide. It is sold in Vuori stores, vuoriclothing.com, and through a network of national and regional retail partners.
The campaign was photographed by Lachlan Bailey.
