FROM THE EAST: Japanese retailer and developer Lumine Co. Ltd., which already operates a flagship in Singapore, is ramping up its international expansion with a Paris project.
During the upcoming men’s fashion week, scheduled from June 23 to 28 in the French capital, it will debut Tokyo Sense, a pop-up billed as a multibrand concept store, exhibition and media platform rolled into one.
Lumine’s partner in the project is specialty retailer Andreas Murkudis, whose Berlin-based emporium carries a wealth of Japanese brands including Yohji Yamamoto, Sacai, Pleats Please, Sage de Cret, Dressedundressed and Harunobumurata, to name but a few.
Dressedundressed
Courtesy of LUMINE
Acting as curator, Murkudis said his goal is to “thoughtfully convey the excellence of Japanese craftsmanship” across fashion, jewelry, books, objects and homewares, with most of the 30 brands to be showcased “still not widely available in Europe.”
“This project is an opportunity to introduce the Japanese brands we work with to a wider network of customers, buyers, press and industry professionals,” he said. “This project is about clarity, selection and giving each brand the space to be understood.”
Lumine said future editions of Tokyo Sense are planned for other cities.
“Japan holds a distinct sensibility shaped over time — in its attention to craftsmanship, detail and a fashion culture that evolves with modern life,” commented Teruyuki Omote, president and chief executive officer of Lumine, which operates shopping centers connected to Tokyo’s major railway stations. “Through this project, we aim to create new connections by bringing Japan into dialogue with the world.”
Jewelry by Shinkai.
Courtesy of LUMINE
