The New York Knicks players and coaches are set to receive keys to the city on Thursday from Mayor Mamdani after breaking a 53-year drought to win the 2026 NBA championship. But if you were to ask certain fans, they might say another key should be awarded to Karl-Anthony Towns’ fiancée Jordyn Woods and her lucky bag from her own brand Woods by Jordyn.
Towns himself said on “Good Morning America” on Monday, “That bag is undoubtedly one of the greatest articles of clothing New York has ever seen. It’s had a run, for sure, undefeated in the playoffs. Woods by Jordyn, for sure, got it done for us. So shout out to her and shout out to what she’s been able to do with the world and with that bag, because New York has a lot to thank her for.”
Left: Jordyn Woods. Right: Woods by Jordyn Tux Clutch Mini in Summer Citrus.
MEGA/GC Images
The on-theme orange bag, which became a superstitious game day must-have for Woods, is known as the Tux Clutch Mini in Summer Citrus. The $125 yet-to-be-released clutch became known through the designer’s “get ready with me” videos, and shot to greater stardom when bags were banned from Madison Square Garden for Game Three of the finals against the San Antonio Spurs when President Trump attended — the no-bag policy worried both Woods and superstitious fans. She told her followers she would try to get the bag in the building through her fiancé, but ultimately it was absent — and the Knicks lost, breaking a 13-game winning streak. They went on to win the next two games and clinch the championship in a gentleman’s sweep — was it just a coincidence?
Woods by Jordyn sandals.
The excitement around the clutch has increased exposure for Woods’ brand, which also offers apparel and expanded into inclusive footwear in 2025. When the bag ban happened, Woods and the brand announced a workaround: in place of the orange ostrich clutch, she would wear a pair of thong sandal heels with an ankle cuff in the same print and color — and the label is preparing to release them in addition to the clutch.
A representative for the brand told FN on Monday how the viral moment is helping the label: “The response to the orange ostrich bag and matching shoes has been incredible. What started as Jordyn wearing the look courtside at Knicks games quickly evolved into a cultural moment, with fans online dubbing it the team’s ‘lucky bag’ as the Knicks continued their winning streak.”
The label is also experiencing increased attention across platforms.
“We’ve seen significant growth across our social channels and website traffic as a result, along with a meaningful increase in new customers discovering Woods by Jordyn for the first time. The excitement has extended well beyond the bag itself, creating broader awareness for the brand and introducing consumers to the full Woods by Jordyn collection.”
Business would appear to be good, according to Woods, who has said “we’re selling a few bags a minute.”
Jordyn Woods is seen arriving at Madison Square Gardens on May 13.
MEGA/GC Images
The statement to FN continued, “What’s been most rewarding is seeing the virality translate into genuine brand awareness. We’ve experienced a significant increase in new customer discovery, engagement across platforms, and interest in the broader Woods by Jordyn product offering beyond the viral pieces themselves.”
Despite the increased demand, the brand’s production schedule is not impacted and its commitment to quality remains the same: “Our manufacturing partners were prepared for growth and remain well-positioned to scale alongside the brand as we continue expanding the Woods by Jordyn business.”
Keep your eyes peeled to see if the bag will attend the anticipated ticker-tape parade honoring the Knicks on Thursday in New York City.
