Call it a meeting of two beauty minds in one bottle.
A first-of-its-kind collaboration, E.l.f. Cosmetics and Bubble are teaming up to launch a limited-edition hybrid holy grails collection, featuring three products: Drop N’ Dunk, Glow Talk and Camo Slide. Available exclusively at Target starting Thursday, the products marry one hero innovation from each brand. Drop N’ Dunk fuses E.l.f.’s Bronzing Drops and Bubble’s Slam Dunk Hydrating Cream Moisturizer; Glow Talk blends E.l.f.’s Glow Reviver Lip Balm and Bubble’s Talk Back Lip Serum, and Camo Slide combines E.l.f.’s Camo Liquid Blush and Bubble’s Water Slide Hyaluronic Acid Serum. Prices range from $10 to $18.
The E.l.f. Cosmetics x Bubble limited-edition collection.
According to Shai Eisenman, founder and chief executive officer of Bubble, the pairings were informed by long-standing consumer requests. Take Drop N’ Dunk. “One of the most requested products by Bubble since 2022 is to create bronzing drops, and specifically to create the combination with Slam Dunk. So, we found this component that was never done before, and created this dual chamber that has Slam Dunk in one side and the E.l.f. bronzing drop on the other, and you mix it together in the middle,” she explained.
The product is offered in three shades: Fair Gold, Copper Gold and Pure Gold. Glow Talk and Camo Slide will be available in Berry Well, Pinky Promise and Dusty Rose.
E.l.f. Cosmetics x Bubble Drop N’ Dunk, $18.
Eisenman attributed the collaboration to an alignment in the brands’ audiences. “A lot of our community members use E.l.f. for their makeup. They absolutely love the products. They love the brand. They love everything that they’re doing, and then they use Bubble for their skin care,” she said.
As for why this collaboration was attractive to E.l.f., chief marketing officer Oshiya Savur pointed to the brand’s penchant for partnering with brand disruptors both in and out of beauty. “When we think about our brand collaborations, we’re always looking at other kindred spirits who have the same ethos as us and are as community driven as us,” Savur said. “Bubble comes in right there. It was a no-brainer in a lot of ways. Two beauty companies coming together and collaborating is very disruptive in its own right.”
Model using the E.l.f. Cosmetics x Bubble Glow Talk Tinted Lip Serum, $10.
Given E.l.f.’s recent acquisition history — including Rhode, Well People and Naturium — is this collection a harbinger of things to come? “We’re always looking for collaboration ideas,” Savur said. “We’re always in the market, talking to various different brand partners, but it has to come back to the ethos.”
As previously reported by WWD, Bubble hired Centerview Partners to explore potential deals in late 2025. At the time, Eisenman said the move stemmed from her desire to scale the brand thoughtfully, expand its reach and strengthen its mission. Eisenman has since confirmed the brand is no longer on the market, telling WWD, “we’ve decided to stay independent.”
