LONDON — Burberry is swapping raindrops for seawater, collaborating with swimwear brand Hunza G on a collection that will land in stores on Monday.
The co-branded collection fuses the easy, ultra-stretchy Hunza G silhouettes with a Burberry color palette, and will be sold on both brands’ websites, in Burberry boutiques and through select partners.
To mark the launch, Burberry has created a new seahorse logo that reimagines its signature Knight as an underwater adventurer. He carries a “B” shield and a banner with Hunza G lettering. The swimwear logo also features as an appliquéd label on cotton garment bags.
Last week, Burberry teased the seahorse to encourage customers to sign up for first access to the collection.
The brand’s signature check appears on the swimsuits’ trim, bikinis and a multifunctional swim skirt and tube top. The pieces are dyed in a Burberry palette of black, white, “metallic cocoa” and red. Each comes with a matching scrunchie.
In an interview, Burberry’s chief marketing officer Jonathan Kiman said the brand “has a long-standing history of embracing all elements — not just the unpredictable weather. As British brands shaped by our relationship with the great outdoors, this collaboration brings together two houses with distinct identities and a shared spirit of innovation and craftsmanship.”
Hunza G chief executive officer Krishna Nikhil said the collaboration came about during “a conversation between friends,” adding that “Burberry is all about weather and Hunza G is all about sunshine. Our shared obsession with fabric, craft and the elements is what makes this work.”
Simone Ashley in the new Burberry x Hunza G swimwear collection.
Nikhil added that the teams found common ground in material innovation “and a shared commitment to craft. For Hunza G, the fit was clear from the outset. To become the first swimwear brand to collaborate with a luxury house validates what we have spent the last 40 years building. The fact that it is Burberry made this all the more special.”
Hunza G chose some of its most popular shapes for the collaboration, he added.
“We wanted to appeal to a wide range of customers. Our one-size-fit assured that. From there, we worked with Burberry to adapt their colors to our swimwear. We obsess over color, ensuring that every shade works across skin tones. Finally, it was about applying the Burberry check in an elevated, timeless way.”
Burberry’s Kiman said that while the collaboration might feel unexpected, “there’s a natural synergy between the two brands. We have a broad and eclectic client base, and I can’t wait to see how they respond.”
And Nikhil argued that both brands’ customers “have more in common than they have in difference, but Burberry’s global platform will surely introduce Hunza G to new audiences. Burberry represents British luxury at its most recognizable, and Hunza G has built one of the few truly global communities in swimwear. It was important to speak to both authentically.”
The accompanying campaign is by Ryan McGinley, who photographed Simone Ashley and model Alva Claire wearing the pieces, which are all made from Hunza G’s trademarked Original Crinkle fabric, at the beach. McGinley also photographed Burberry’s summer campaign.
Burberry’s chief creative officer Daniel Lee said the collaboration is a fitting one for Burberry. “Our approach to material and craft is shaped by a relationship to the elements — pieces you can wear in and out of the water.”
Georgiana Huddart, Hunza G cofounder and creative director, said the brand has always been about making women feel their most confident. Uniting the Hunz G approach “with the heritage of Burberry felt natural, to create something special that feels effortless. That’s always been the goal.”
