FAST TIMES: How many crocodiles can one fit in a compact electric racing car? Exactly 290 of Lacoste‘s animal emblem have been incorporated into the one-off Alpine Lacoste A290 Rallye, which is to be unveiled Monday night in Paris.
One can find crocodiles on the steering wheel, padded door panels and as an unconventional rear spoiler.
The collaboration between Lacoste and the French carmaker also extends to a capsule collection spanning polos, T-shirts, lightweight outerwear, caps and key rings.
Looks from the Alpine x Lacoste capsule collection.
Courtesy of Lacoste
According to Eric Vallat, chief executive officer of Lacoste, the two companies share “the same culture of innovation, shaped since their origins by pioneers convinced that performance is born as much from ingenuity as from mastery of detail.”
Formula 1 driver Pierre Gasly joined Lacoste ambassador and actor Pierre Niney for the humorous promotional film, produced by Niney’s production company.
In the clip, Niney is pictured talking calmly on his cell phone as Gasly races around him in the Alpine car, squealing the tires. They ultimately switch roles, and let’s just say one emerges as the superior pilot.
Christened “Beware of the Crocodile,” the car boasts widened tracks, pronounced wheels, prominent wings, a spectacular diffuser and roof air intake.
Icy blue outside, the interior is red, “as though the driver were literally stepping inside the crocodile’s mouth,” according to Lacoste, which lent its emblematic petit piqué fabric for the seats and door panels.
The capsule collection drops on July 30 on Lacoste’s Europe e-commerce, at Lacoste flagships in Paris and London, and Lacoste stores in racing capitals Le Mans and Monaco.
The all-red interior of the Alpine Lacoste A290 Rallye racing car.
Courtesy of Lacoste
