Zendaya is the latest celebrity to head into outer space.
But unlike Katy Perry, who went on an actual space flight with Blue Origin on Monday, Zendaya’s trip is strictly on film.
In her latest campaign for On, the Swiss running brand, Zendaya appears in “Zone Dreamers,” a fictional film trailer directed by visual artist Nadia Lee Cohen and styled by Law Roach. The actress stars as a protagonist on a mission through space, supported by her crew. Together they move, train and explore new worlds.
The trailer features custom-designed spacesuits by Roach and avant-garde jewelry designer Chris Habana, which bring a retro-futuristic edge to the campaign.
“Zone Dreamers was such a joy to create,” Zendaya said. “I’ve loved working with On to bring something so creative and unexpected to life. Teaming up with Nadia for the first time brought such a unique energy to the set, and collaborating with Law — as always — made the experience even more special. This campaign is about courage, friendship and the kind of trust that gives you the freedom to step outside your comfort zone and try something new.”
Zendaya in the new On campaign for spring 2025.
Courtesy of On
This marks the first collaboration between Cohen and On and the film is intended to blur the line between fashion and fantasy.
“Working with Zendaya, alongside Nadia Lee Cohen and Law Roach, allowed us to push the limits of creative storytelling,” said Alex Griffin, chief marketing officer at On. “With Zone Dreamers, we built a world that feels surreal yet deeply human — where movement becomes a metaphor for confidence, connection and creative possibility. The campaign may live in an imagined universe, but its message is very real: everything is possible when we move together.”
The film introduces two new products: the Studio Knit Bodysuit, a seamless, sculpting one-piece, and the Cloudzone, a low-profile sneaker.
Zone Dreamers launches on Tuesday and the spring 2025 Movement Lifestyle collection is available for purchase at the On website, in its stores and at select retailers globally.
Zendaya signed on to become a brand partner of On in June of last year.
