Zendaya and On have welcomed her longtime stylist, Law Roach, into their creative partnership.
On Thursday, the actress unveiled her first co-created shoe with Roach and the Swiss sportswear brand, with which she’s been a partner since June 2024. Named Cloudzone Moon, the shoe updates the original Cloudzone silhouette, which was co-designed by Zendaya and On for the brand’s spring 2024 collection.
Zendaya wearing the Cloudzone Moon shoes for On’s “Be Every You” campaign.
Courtesy of On
The new style features a breathable mesh upper with supportive heel and forefoot padding for comfort. Its sculpted midsole features next-gen CloudTec cushioning for softness and stability.
The Cloudzone Moon made its official debut through On’s “Be Every You” campaign, which was also released on Thursday. Directed by filmmaker Bardia Zeinali and photographed by Emily Lipson, the campaign explores the theme of duality through lighting and movement, with Zendaya posing across four moonlit set builds.
“Movement has always been a part of how I connect with myself, and movement looks different for everyone,” Zendaya said via statement. “This story felt personal — a reminder that we are all multifaceted beings, with so many brilliant pieces that ultimately make up who we are, make us whole. To me, it’s about embracing every little bit of ourselves, and being present in every version of yourself.”
Zendaya for On.
Courtesy of On
Roach also styled the actress for the campaign, highlighting pieces from On’s fall 2025 apparel collection, including a bomber Jacket, a bodysuit and a track Jacket with matching shorts.
According to the brand, a second footwear collaboration, the Cloudtilt Moon, will be released in October. The upcoming shoe is described as a soft silhouette built for recovery, with a sock-like knit upper.
Zendaya signed a multiyear deal with On in 2024 to partner with the company on designs and collections. The deal quickly proved to be lucrative for On, with its announcement generating $3.5 million in media impact value, according to Launchmetrics.
Zendaya for On.
Courtesy of On
“It’s no secret that I’ve been a big fan of On for a long time. I’m always wearing them on set, or when I’m traveling, rehearsing or running around with my dog. So it’s a full-circle moment to make this partnership official,” the actress said at the time, as WWD reported.
Since then, Zendaya has also starred in On’s fall 2024 and spring 2025 campaigns.
