Zegna has put down stakes in New York’s Meatpacking District.
The Italian luxury brand has opened a 1,615-square-foot boutique at 66 Gansevoort Street.
The shop features a contemporary design that is intended to complement the modern sensibility of the brand’s apparel and accessories designed by creative director Alessandro Sartori.
The store will carry the menswear brand’s lines including the Luxury Leisurewear collection with its popular Alba overshirt, as well as more-tailored pieces and the Triple Stitch footwear. The company’s made-to-measure offering will also be available at the space.
Unlike many other luxury brands, Zegna has managed to hold its own this year. In reporting its first half results in July, the company said sales of the Zegna brand rose 4.6 percent to 566.1 million euros driven by ongoing robust growth in the U.S. and the Europe, Middle East and Africa region.
At that time, the company operated 279 stores worldwide with additional openings slated for Monte Carlo; Wuhan, China; Ala Moana in Honolulu, and Riyadh, Saudi Arabia, in the second half. There are currently 26 Zegna stores overall in the U.S.
The new Meatpacking District store is the sixth in New York, a count that includes a flagship at 4 W. 57th Street that opened in 2019. That store, which is over 7,000 square feet, replaced an older unit a few blocks away.
The exterior of Zegna’s Meatpacking District store.
Courtesy of Zegna
In September, the Zegna brand transformed a townhouse on New York’s Upper East Side into Villa Zegna, a recreation of the company founder’s home in Italy. The three-level space was an immersive experience designed to showcase the products and the sustainable mission of the company.
Gildo Zegna, chief executive officer and chairman of the Zegna Group, said that the goal of Villa Zegna was to illustrate how important the U.S. was to the brand. He also revealed that in March, the brand will create a lounge on top of its 57th Street flagship, Salotto Zegna, that will be connected to its made-to-measure department, where it will create an uber-luxury experience for its top clients.
