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Brands are tickled pink — and green — ahead of the release of “Wicked,” a prequel to “The Wizard of Oz” starring Cynthia Erivo as Elphaba and Ariana Grande as Glinda. The film releases on Nov. 27.
Not only has it already captivated audiences with its enchanting narrative — an adaptation of the hit Broadway musical — but it has also set the stage for a series of themed collections and collaborations. The partnerships have woven the movie’s character aesthetics into a variety of consumer fashion and accessories capsules, spanning apparel, beauty, footwear, accessories and more lifestyle goods.
In fact, Beis introduced a travel accessories collection, while Sydney Designs captured the essence of the characters through jewelry pieces inspired by leads Erivo and Grande. H&M’s capsule collection similarly integrates the film’s color palette and motifs, reflecting the contrasting personalities of Elphaba (green) and Glinda (pink).
Here, see some of the “Wicked”-themed collections ahead of the film’s debut.
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Eugenia Kim x Wicked
Image Credit: Courtesy of Eugenia Kim Eugenia Kim has unveiled a collaboration with Universal, launching a capsule collection of hats inspired by Cynthia Erivo’s Elphaba and Ariana Grande’s Glinda from the musical, “Wicked.” This collection celebrates the film’s forthcoming theatrical release, featuring 14 distinctive hats and headpieces. Elphaba-inspired items sport black and green tones with “Defying Gravity” embroidery, while Glinda’s influence appears in pale pink designs adorned with bows and paillettes. The pieces are priced between $125 and $495.
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Stanley x ‘Wicked’
Image Credit: Courtesy of Stanley Stanley has partnered with Target to release a limited-edition series of Stanley Quencher Tumblers inspired by “Wicked.” The collection includes Elphaba and Glinda-themed tumblers in 40-oz and 20-oz sizes, priced at $55 and $35 respectively. This series is part of a larger release of over 150 “Wicked”-inspired items available in-store and online at Target.
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IT Cosmetics x ‘Wicked’
Image Credit: Courtesy of IT Comestics IT Cosmetics has introduced a limited-edition set of brushes in collaboration with the upcoming “Wicked” film. The set features the #101 Buffing Foundation Brush and the #113 Soft Focus Blush Brush, inspired by characters Elphaba and Glinda. Elphaba’s brush incorporates green glitter and iridescent witch hats in the handle, while Glinda’s brush features pink glitter and butterflies.
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Vera Bradley x ‘Wicked’
Image Credit: Courtesy of Vera Bradley Vera Bradley has launched a limited-edition “Wicked” collection featuring 35 items inspired by the Emerald City and its characters. The product range includes handbags, accessories, travel items, apparel and home décor. Each piece reflects thematic designs associated with characters Glinda and Elphaba.
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Justice x ‘Wicked’
Image Credit: Courtesy of Justice Justice has launched a collaboration with the upcoming movie “Wicked,” which debuts in November. The collection includes skirts, dresses, tops, accessories and more, targeting fans of the film. Highlighted items suitable for holiday gifts include stationary sets, mini backpacks, and pink-and-green pajamas. The range also features a butterfly backpack, a BFF necklace, and a butterfly claw clip with dangling charms.
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Aldo x ‘Wicked’
Image Credit: Courtesy of Aldo The “Wicked” x Aldo capsule collection marks the first collaboration between Aldo and Universal Products & Experiences. This limited-edition collection features 33 items, including men’s and women’s footwear, handbags and accessories that showcase styles inspired by the characters Elphaba and Glinda from “Wicked.” The designs incorporate Aldo’s Pillow Walk technology, which uses dual-density foam and padded insoles for enhanced comfort.
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Bombas x ‘Wicked’
Image Credit: Courtesy of Bombas The Bombas x “Wicked” collaboration features a 12-sock collection inspired by the musical’s characters Elphaba and Glinda. The designs incorporate elements like sparkly marl and frilly hems. Reflecting the collaboration’s alignment with themes like friendship and acceptance, Bombas commits to donating a pair of socks to organizations like Miracle Messages, Neighborhood Coalition for Shelter and Riverfund for every pair purchased from the collection.
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Cambridge Satchel x ‘Wicked’
Image Credit: Cambridge Satchel Company The Cambridge Satchel Company has launched a collaboration with the “Wicked” film adaptation, featuring a collection that integrates the iconic colors and textures of the show’s characters, Glinda and Elphaba. This line includes a variety of handbags and accessories in “Wicked Green” and “Popular Pink,” adorned with materials such as glitter and velvet. The collection aligns with contemporary trends and has been featured in the promotional materials for the upcoming “Wicked” film, with star Ariana Grande showcasing pieces from the range.
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Camilla x ‘Wicked’
Image Credit: Courtesy of Camilla Australian resortwear label Camilla has partnered with NBCUniversal’s Universal Products & Experiences for a capsule collaboration coinciding with the Nov. 22 release of the “Wicked.” The Wicked x Camilla collection launched on Nov. 13 and features 85 pieces, including women’s, men’s and children’s wear and accessories, distinguished by three exclusive prints. The range, available globally in Camilla stores and on camilla.com, includes silk dresses, embellished bomber jackets and other items, with prices from $329 to $2,999.
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Bloomingdales x ‘Wicked’
Image Credit: Courtesy of Bloomingdale’s Bloomingdale’s a “Wicked Good Holiday” campaign, in partnership with Universal Pictures’ “Wicked.” The campaign features an exclusive Aqua collection with over 70 items influenced by the film’s costume designer, Paul Tazewell, and spans women’s and kids’ apparel and accessories. Additionally, Bloomingdale’s will introduce more than 100 exclusive products through its Emerald City-themed pop-up, showcasing 150 brands like Béis and La Mer. The collaboration also includes themed in-store experiences, custom “brown bags,” and a 59th Street window unveiling.
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Conair and Scünci x ‘Wicked’
Image Credit: Courtesy of Conair/ Scünci Conair and Scünci created a line of hair care accessories inspired by the characters from the upcoming “Wicked” film. The collection features scrunchies, mirrors, headbands and bows, aligning with the film’s main characters — Elphaba and Glinda, played by Cynthia Erivo and Ariana Grande. The collection includes pink and gold items for Glinda, and green and black items for Elphaba.
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Foster Grant x ‘Wicked’
Image Credit: Courtesy of Foster Grant Foster Grant has launched a limited-edition Wicked x Foster Grant sunglasses collection inspired by the upcoming Universal Pictures film, “Wicked.” The collection features eight custom-designed pairs of sunglasses, four inspired by Elphaba and four by Glinda, which capture the essence of these characters through vibrant styles and embellishments. Released as a limited run, each pair includes Wicked-themed logos and patterns, and comes in premium, character-inspired packaging with a glitter case and cloth.
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H&M x ‘Wicked’
Image Credit: Courtesy of H&M H&M has partnered with Universal Products & Experiences to launch a capsule collection inspired by the film adaptation of the musical “Wicked.” Available from Oct. 8 online and in select stores, the collection comprises 12 apparel items, including a draped dress, blazer, graphic sweatshirts and T-shirts. It also features accessories such as a handbag embossed with a “W” for “Wicked.”
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Beekman 1802 x ‘Wicked’
Image Credit: Courtesy of Beekman 1802 Beekman 1802 hs launched a limited-edition skincare line in collaboration with Universal Pictures inspired by the film “Wicked.” The Wicked x Beekman 1802 collection includes products like the Wicked Milk Shake Moisture Mist, Thank OZ! Blemish Patches, You’ve Been Glinda-fied Shimmer Body Cream and Defy Gravity Whipped Body Cream. These goat milk-based skincare products are priced from $8 to $52.
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Crocs x ‘Wicked’
Image Credit: Courtesy of Crocs Ahead of the “Wicked” film premiere, Crocs has launched a collaboration with Universal Products & Experiences, creating a line that honors the iconic witches of Oz. The collection includes the Elphaba Classic Clog priced at $69.99, featuring metallic uppers and themed Jibbitz charms, and the Glinda Siren Clog at $94.99, which sports a glimmering upper and platform sole. The range, available at crocs.com and select retailers, also offers a 5-pack of film-inspired Jibbitz charms for further customization.
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Rebecca Minkoff x ‘Wicked
Image Credit: Courtesy of Rebecca Minkoff Rebecca Minkoff has launched a collaboration with the film “Wicked,” reflecting the pink and green styles of characters Elphaba and Glinda. The Rebecca Minkoff x Wicked collection introduces two handbags: the Edie Flap Shoulder Bag, $298, and the G Top Handle Bag, $398. The handbags, which integrate elements from the film’s characters, became available on Oct. 17 on RebeccaMinkoff.com and will be in select Bloomingdale’s stores from Nov. 13.
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Gap x ‘Wicked’
Image Credit: Rob Clements, Courtesy of Gap Gap has introduced a limited-edition 20-piece capsule collection aligned with the upcoming film “Wicked.” The collection, suitable for both kids and adults, utilizes the film’s signature pink, green and black colorways representing the lead characters, Elphaba and Glinda. Items in the collection include the Kids Wicked Vintage Soft Ruffle Hoodie ($59.95) and the adult Wicked Vintage Soft Logo Hoodie ($79.95). The collection is available on gap.com and at select Gap stores.
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Ground Up International and Walmart x ‘Wicked’
Image Credit: Lesley Flores, Courtesy of Ground Up International Ground Up International has partnered with Walmart to release a line of high-top sneakers inspired by the upcoming “Wicked” film. These sneakers include features such as silver sugar glitter under the glass and classic white twill laces. They are available in pink and green ombre, representing the characters Elphaba and Glinda, with bumper messages “Defy Gravity” and “Perfectly Pink.”
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R.E.M. Beauty x ‘Wicked’
Image Credit: Courtesy of R.E.M. Ariana Grande’s R.E.M. Beauty unveiled a “Wicked”-inspired makeup collection. This limited-edition selection, ranging from $55 to $60, draws on “Wicked” themes and characters. Key products include the Ozdust 12-shade eyeshadow palette and character-specific Glinda and Elphaba Makeup Sets, featuring a blend of eyeshadows, blushes, lipsticks and eyeliners in finishes from duo-chrome to matte. The collection also offers lip oils, under-eye masks and hydrating drops.
