A premier venue for fashion brands, the Met Gala highlighted the work of both major fashion brands and independent designers in its 2025 edition. Following the theme “Superfine: Tailoring Black Style,” celebrity guests lent their likability to different labels and creatives, boosting their sales and social media numbers from the red carpet event.
Costume designer Paul Tazewell, who collaborated with Thom Browne on Janelle Monáe’s optical illusion dress and designed Chappell Roan’s pink suit, benefited from online discussions. According to a report from Trendalytics, Tazewell’s social media accounts saw an engagement increase of 38,471 percent on the day of the gala.
Chappell Roan
Lexie Moreland/WWD
Grace Wales Bonner, who dressed Lewis Hamilton, Tyler Mitchell, Regina King and others, followed the Broadway costumer, ranking second in social media engagement with an increase of 25,143 percent. Chanel, represented by Dua Lipa and Jennie, among others, came in third with a hike of 10,317 percent.
Callum Turner and Dua Lipa
Michael Buckner/PMC
Thom Browne, who created custom looks for more than 15 attendees, including Lorde and Demi Moore, saw its online resale demand increase by 85 percent on The RealReal, leading among other designers on the platform. According to a report from the luxury resale e-commerce site, the post-gala demand also saw increases of 55 percent for Alaïa, worn by Miley Cyrus, and 45 percent for Miu Miu, worn by Gigi Hadid.
Demi Moore
Lexie Moreland/WWD
When it comes to star power, Prabal Gurung scored high by dressing Diljit Dosanjh. According to Launchmetrics, the Indian singer was the top voice of the event, generating $2.8 million in media impact value in 48 hours. The Nepalese designer also dressed Colombian singer Shakira, who earned the gala $2.09 million in MIV in the same time frame.
Diljit Dosanjh
Michael Buckner
Other highlights of the 2025 gala included Sergio Hudson, who created looks for 19 people for the soiree, including Stevie Wonder and Rachel Brosnahan, and Louis Vuitton. The French label collaborated with an extensive list of guests that included viral looks from Sabrina Carpenter, Lisa and Zendaya, and its menswear creative director, Pharrell Williams, who was one of the co-chairs of the night.
