Erin Andrews continues to expand the reach of her Wear collection.
The sportscaster and entrepreneur has signed a multiyear agreement with the WNBA for women’s sportswear.
The collection will launch just ahead of the 2025 WNBA playoffs on Sunday, and will include jackets, T-shirts, sweatshirts, crop tops, and other pieces sporting the logos of the 13 teams in the league.
“Partnering with the WNBA is a natural extension of who we are as a brand,” Andrews said. “Celebrating women in sports, from diehard fans to game-changing athletes, has always been at the heart of what we do. The WNBA isn’t just making plays on the court — it’s igniting a cultural shift, powered by a passionate and growing fan base. We’re beyond excited to deliver a collection that lets fans rep their favorite WNBA teams, embodying the dynamic energy of the league, without compromising on style. This league is rewriting the rules of fandom, and we’re proud to be part of a movement that’s inspiring a whole new generation to show up for women’s sports — loudly, proudly and in style.”
Key pieces will include a color-blocked windbreaker, a vintage raglan hoodie, a ribbed Henley tank top, a snap-front fleece jacket, a washed pullover and a hooded sweater.
The Wear by Erin Andrews merchandise will be available for sale on the WNBA and Fanatics websites.
Andews, who launched her line in partnership with Constance Schwartz-Morini, cofounder and chief executive officer of SMAC Entertainment, had worked previously with the WNBA on a limited-edition collaboration with the Golden State Valkyries, released in May 2024. The company also has deals with the NFL, NHL, MLB, NBA, NCAA, NWSL, WWE and other leagues.
