Victoria’s Secret Pink has reunited with LoveShackFancy for this holiday season. Both brands announced a second collaboration, featuring an expanded range of apparel and accessories designed to transition from at-home comfort to casual social settings.
“It’s a very pink holiday!” Rebecca Hessel Cohen, founder and creative director of LoveShackFancy, told WWD via statement. “I’m so excited that our capsule with Pink is back, this time with even more shimmer, shine, and that carefree Y2K energy we both love. From bow denim to robes, PJs and the cutest cozy sweats, bras, and undies, it’s everything I was obsessed with back then, reimagined for now through the LoveShackFancy lens. I can’t wait for everyone to experience it, especially at our NYC holiday activation, for the ultimate pink girl party,” Hessel Cohen said.
Victoria’s Secret Pink x LoveShackFancy
Carin Backoff
The capsule builds on the success of the brands’ first joint collection, released in July, combining Pink’s youthful energy with LoveShackFancy’s vintage-inspired aesthetic. Highlights from the collection include printed pajama and lounge sets aimed at holiday gifting, knit foldover pants, and sweaters featuring brand-signature motifs.
Statement pieces also appear in the form of bow-patterned denim, alongside romantic dresses, skirts, and tops that carry LoveShackFancy’s recognizable floral influence into Pink’s lifestyle-oriented catalog. Accessories complete the lineup, with options such as keychains, pouches, slippers, socks, and the return of Pink’s collectible mini dog mascot.
Victoria’s Secret Pink x LoveShackFancy
Carin Backoff
Since its debut collaboration, Pink x LoveShackFancy has attracted both longtime Victoria’s Secret customers and younger shoppers drawn to LoveShackFancy’s vintage detailing.
“The second drop of our Pink x LoveShackFancy collection truly embraces the magic of the holiday season — bringing joy, playfulness, and the unmistakable brand energy our customers connect with,” said Ali Dillon, president at Victoria’s Secret Pink. “After hearing many of our customers ask for another collaboration, we’re thrilled to deliver her favorite and iconic Pink and LoveShackFancy styles across lounge, sweaters, dresses, denim, and giftable accessories — all feel-good pieces made for celebrating with the people she loves.”
Carin Backoff
Available online and in select stores beginning Dec. 3, the capsule will be supported by a holiday campaign across social and digital channels.
