Tyla Launches Tyger Charms in Collaboration With Pandora

Tyla and Pandora teamed up for the new, limited-edition “Tyla Tyger” charm, co-created by the Grammy Award-winning artist. The charms, available in sterling silver and 14-karat gold-plated, are available Thursday exclusively in North America on Pandora’s official website.

The Danish jewelry manufacturer and retailer’s two-sided charm draws inspiration from the “Water” singer and her global fan base. The charm features Tyla’s personal signature on one side, and a tiger motif — a reference to her fan base, the “Tygers” — on the opposite side.

“The tiger has always been a big part of my story. It is strong, confident and fierce, but also connected and loyal, just like my ‘Tygers,’” Tyla said in a statement. “Having that symbol on a Pandora charm with my signature is such a dream come true for me, and I hope fans feel like they are carrying a little piece of me when they wear it.”

The sterling silver charm retails for $75, while the 14-karat gold-plated option is available for $95. The limited-edition charms will arrive in special Pandora Styled by Tyla boxes when purchased via the manufacturer’s official website.

The new charm drop spotlights Tyla’s deepening collaborative presence with Pandora. Prior to the launch of her limited-edition charm, the singer starred in the Pandora Talisman campaign — a new collection from the brand that forwent its traditional design codes and found inspiration from ancient coins with jewelry pieces including Latin inscriptions.

Following the Pandora Talisman campaign drop in August, Tyla accessorized her vintage Chanel minidress for the MTV VMAs with pieces from the collection, layering a bevy of Pandora Talisman necklaces and bracelets to complement her look.

Tyla officially joined Pandora as a brand ambassador in April, launching with a charm collection curated by the singer to symbolize her journey so far. Pamela Anderson and Halle and Chloe Bailey also serve as Pandora brand ambassadors.