Tractor Supply Teams With Food Network Host/farmer Molly Yeh

Who says farmers can’t be fashionable?

Tractor Supply Co. on Monday will launch a women’s apparel collection designed with cookbook author, Food Network host and sugar beet farmer Molly Yeh. It’s the first time that Tractor Supply’s in-house fashion design team has collaborated with an outsider. It’s also Yeh’s first foray into fashion.

Officials said the collection, called “Molly Yeh x Tractor Supply,” offers durable and functional apparel for working the land, but also looks colorful, feels comfortable and can be worn for different occasions, whether tending to the garden or attending a neighbor’s barbecue, milking the cows or taking a casual evening out. Basically, you don’t have to be a field hand to wear the look.

“Our team has actually admired Molly for awhile, especially for her show on the Food Network, ‘Girl Meets Farm,’ and for her social media presence, which is very fun,” said Jenn Ward, director of product development at Tractor Supply. Ward also said Yeh, as a farmer as well as an influencer, fits right in with Tractor Supply’s tagline, “Life Out Here.” It’s a marketing message that evokes suburban and rural settings and resonates with full-blown or gentleman farmers and ranchers, gardeners, and do-it-yourself types.

“We just love Molly’s style. We loved her aesthetic, and we also love how much she cares for farm life and all of her chickens,” Ward said.

“The idea of creating clothing has been a dream of mine for as long as I can remember, so partnering with Tractor Supply was an easy ‘yes’,” Yeh said in a statement. “Tractor Supply has been one of my favorite places since I first moved to East Grand Forks,” to a fifth-generation farm on the North Dakota-Minnesota border. “They always have a great selection of durable, well-made clothing. I wanted to help fill the gap by creating a collection with personality, style and the versatility.”

Yeh also owns with her husband a bakery café, is a Juilliard-trained classical percussionist, and has two daughters. On her Food Network show, she prepares Midwestern farm meals, shaped by her Jewish and Chinese heritage.

The Brentwood, Tenn.-based Tractor Supply, one of the nation’s most successful retailers, has been striving for greater apparel market share by tapping influencers, pushing social media, testing shops-in-shop, and stretching to some higher-priced products. The company capitalizes on Western wear and workwear’s widening appeal as fashion statements, and changing demographics and lifestyles as Americans flock from major cities to suburbia and countrified settings.

Apparel is perceived to be a billion-dollar-plus business at Tractor Supply, which last year generated $14.88 billion in total volume. A company official, referencing a Securities & Exchange Commission filing, said, “While we do not disclose our apparel sales specifically, per page 7 of our 10-K, clothing, gift and décor as a product category was 10 percent of net sales for fiscal year 2024.”

The 23-piece Molly Yeh x Tractor Supply line includes canvas barn coats, denim overalls, tapered twill pants, double-knee jeans, flannel shirt jackets, cardigans, crewneck sweaters and graphic T-shirts in bright greens, reds, yellows, pinks and blues. Priced from $19.99 to $59.99, the collection will be sold at all 2,300-plus Tractor Supply stores around the U.S. and on TractorSupply.com. The company also operates just over 200 PetSense by Tractor Supply stores.

“Our women customers have been looking for something fresh and different in what we would call the workwear space,” said Ward. “What makes this collection different is that it’s playful, colorful and joyful, and it’s something very different from what they’re used to seeing within our store. It’s designed to mix and match, and to layer, so that all the pieces are interchangeable with each other. A lot of the fabrics are cotton based,” for comfort. “They’re also very durable, so that you can actually go out and take care of chickens and feel good in the clothes that you’re wearing.”

Yeh has already teased the collection on social media, but next week she will be doing “a full unboxing” of all of the product, Ward said. “Then we’ve got a few other social media posts that will be happening throughout the season, and some features on our landing pages and web pages, and emails.”

In the stores, the collection will be displayed on an apparel pad with four-ways. “You won’t miss it because of the color and the imagery on top of the fixtures with Molly,” Ward said.

While additional styles will be rolled out during the fall, the collection is a one-off. “Right now our plan is for this apparel collection to be just a limited release, for this fall,” said Ward. There are currently no plans for continuing the collection next year, though Ward said she was open to the possibility, depending on selling results. Offering a collection with a limited run “creates excitement for the brand,” Ward said.

“We would love to do more of these collaborations with the right partners, but this is a first for us within this space of designing a product line with someone else,” Ward said. “Molly came to the office multiple times. We selected fabrics, colors, buttons, zippers. It was truly a delight.” They also worked together on fits.

“We are continuing to look at our overall apparel strategy and bringing in fresh new brands,” Ward said, adding that apparel is a growing business at Tractor Supply, both in total dollars and as a percent of the overall volume.

In November, Tractor Supply will introduce apparel in partnership with Field & Stream magazine, marking the second collaboration between the retailer’s in-house apparel design team and a third party. The major launch with Field & Stream will be spring 2026.

On the fashion side of its business, Tractor Supply sells two private labels — Blue Mountain for casual basics, and Ridge Cut for workwear with durable fabrics. Tractor Supply also sells such national brands as Wrangler, Lee, Carhartt, Dickies, Martha Stewart, Columbia and Ariat.