Toms turns 20 this year and is celebrating the milestone with an anniversary campaign starring Hannah Bromfman and her family, called The Joy We Share, and a limited-edition collection launching Tuesday.
Hannah Bronfman in Toms’ The Joy We Share campaign.
Toms
The 20th Anniversary Collection pays tribute to Toms’ roots, offering archival prints on modern styles and original silhouettes with enhanced comfort features. For instance, the Women’s Alpargata Plus, a slip-on, is redone with an archival leopard print pattern; or you can find the Men’s Alpargata Classic reimagined with nostalgic nautical striping.
“This campaign felt incredibly personal to me,” Bronfman said in a statement. “Toms is about authenticity, connection and joy, and those are the values that ground my life, especially with my family. Knowing that Toms has spent 20 years using its platform as a force for good, to create change in the world, makes this partnership even more special.”
Bronfman, her husband Brendan Fallis and their two children are featured modeling the new collection in The Joy We Share campaign, shot at the beach in sunny Malibu, Calif.
Hannah Bronfman, Brendan Fallis and their children in Toms’ The Joy We Share campaign.
Toms
Bronfman is known as a cultural tastemaker, advocate for women’s health and racial justice and the founder of Conteur Capital. She will be featured as one of the businesswomen in the forthcoming Prime Video series “The CEO Club” executive produced by Serena Williams.
Brendan Fallis and Hannah Bronfman in Tom’s The Joy We Share campaign.
Toms
“Hannah’s authentic approach to fashion, entrepreneurship, and family life made her an obvious choice for our 20th anniversary campaign,” said chief brand and impact officer, Amber Tarshis in a statement. “We wanted the campaign to feel like real life, capturing a loving family as they are, without polish, and reflecting the joy and connection at the heart of our brand. The result feels easygoing, genuinely happy and sincere.”
Toms’ 20th Anniversary Collection lifestyle image.
Toms
For two decades, Toms has also advocated for making a positive impact through daily choices. The brand reports that it has impacted more than 106 million lives over the course of 20 years through its intent focus on children’s education, health and well-being around the world.
Tarshis said, “Reaching our 20-year milestone is a powerful reminder of what’s possible when purpose leads the way. The Joy We Share campaign reflects our ongoing commitment to impact, connection and creating Better Tomorrows.”
In other Toms-related news, founder Blake Mycoskie, who sold 50 percent of the company to Bain Capital in 2014 and left in 2019 after creditors took over, recently started a nonprofit brand called Enough, which is focused on giving back to mental health organizations. Additionally, Toms welcomed Katie Wagner, a former Crocs and Hey Dude executive, as chief commercial officer, as FN exclusively reported in December.
