Tommy Hilfiger, which is part of PVH Corp., has unveiled the Tommy x U.S. SailGP Team capsule collection that blends high-performance sport and modern style. As SailGP captures global attention with its speed, athleticism and spectacle, the collection is inspired by the intensity of the race and is designed for life on and off the water.
As reported in June 2024, Hilfiger entered a multiyear partnership with the U.S. SailGP team as the official lifestyle apparel partner of the team.
“The U.S. SailGP Team is changing the face of sailing,” said Tommy Hilfiger. “Over the past 40 years, we’ve partnered across a wide range of sports, from competitive sailing to golf, tennis, soccer and skiing, but this is another level. SailGP is high-stakes and high-speed, reaching new audiences in iconic locations and inspiring a new generation. We are proud to be working with Mike Buckley and the U.S. SailGP Team as they lead this charge.”
The men’s flag jacket from the Tommy x U.S. SailGP Team capsule collection.
Courtesy of Tommy Hilfiger
With the ambition to redefine fashion’s role in sailing and sailing’s role in pop culture, the collaboration looks to fuse sport and style. Dubbed “the most exciting race on water,” SailGP is an adrenaline-fueled sport where 12 F50 catamarans speed up to 100km/h across destinations like Sydney, Saint-Tropez and New York.
“Tommy is legendary and has a sixth sense for partnering with sports on the rise,” said Mike Buckley, chief executive officer and co-owner of the U.S. SailGP Team. “When we started exploring the idea of a fashion sponsor, he was the only name on our list. He immediately saw the potential of SailGP as more than just a sport, but as a culture movement. This collection is a testament to what’s possible when you dream big and never give up.”
Buckley added, “For me, it’s more than a sponsorship — it’s a collaboration that reflects a shared vision of performance, style and making an impact.” He noted that the collection is versatile enough to wear off-deck or while the team travels. “The whole team loves how the collection feels authentic to our lifestyle, blending technical performance with everyday comfort and classic Tommy Hilfiger style,” Buckley said.
A campaign image from the Tommy x U.S. SailGP capsule.
Courtesy of Tommy Hilfiger
The collection is inspired by the brand’s archives and combines iconic nautical elements with unique technical features — all rooted in Hilfiger’s signature red, white and blue palette. Designed to perform on deck and move through everyday life, one of the hero pieces is the heavy-duty, color-blocked flag jacket with a three-layer fabric construction and water-resistant finish. The pique performance polo features a sweat-wicking fabric with UV protection, while an athletic ripstop sailing jacket blocks the wind with a mesh lining.
A look from the Tommy x U.S. SailGP Team capsule campaign.
courtesy image
Heavyweight knit hoodies, graphic T-shirts and color-blocked sweater round out the capsule.
Retail prices range from $49.90 to $499.90, and the sizes go from XS to XXXL. The line will be available at tommy.com, in Tommy Hilfiger stores worldwide and at via select wholesale partners, starting Thursday. The collection is accompanied by a campaign photographed by Mathieu Richer Mamousse, which will run across digital and social channels.
There’s no question that the Hilfiger brand has been associated with sailing since its inception in 1985 when maritime signal flags inspired the brand’s logo that features TJH, the initials of founder Thomas Jacob Hilfiger. The brand launched its first Sailing Gear collection in the early 1990s. In the following years, Hilfiger backed solo sailor Brand Van Liew in a round-the-world race and celebrated back-to-back victories at the Volvo Extreme 40 Grand Prix with the Hilfiger Sailing Team in 2005 and 2006. The U.S. SailGP Team’s crew will wear Tommy Hilfiger at every 2025 Rolex SailGP Championship event throughout the season.
An ad image of a women’s look from the Tommy x U.S. SailGP Team capsule.
Courtesy of Tommy Hilfiger
The U.S. SailGP Team is led by Buckley, a two-time world champion and co-owners Ryan and Margaret McKillen. Seven-time world champion Taylor Canfield is the driver, and the U.S. has a roster of All-American talented athletes. The Americans are one of 12 national teams in the Rolex SailGP global champion that races around the world using identical hydrofoiling F50 catamarans, flying at speeds approaching 60 mph.
