Tommy Hilfiger, which is part of PVH Corp., will roll out a fanwear collection for the Cadillac Formula 1 team, including replica versions of the team kit and a range of co-branded styles. Additional drops are planned throughout the 2026 season for select races and key driver moments.
Tommy Hilfiger has designed the fanwear collection for the Cadillac Formula 1 Team.
Courtesy of Tommy Hilfier
As the team’s exclusive fanwear partner, Tommy Hilfiger and the Cadillac team have joined forces around one vision for American motorsport style.
This year, the all-new Cadillac squad makes their debut as the grid’s 11th team.
Rooted in Tommy Hilfiger’s style, the fanwear offering draws on the brand’s longstanding connection to motorsport and reimagines classic designs, but with a contemporary edge.
Some looks from Tommy Hilfiger and Cadillac Formula 1 Team fanwear collection.
Courtesy of Tommy Hilfiger
“This collection takes our heritage in motorsport and translates it into pieces you don’t just wear trackside, you live in day to day,” said Tommy Hilfiger, founder and principal designer of Tommy Hilfiger. “The fanwear collection is designed to be versatile, blending team pride with personal style and bringing Classic American Cool into a new contemporary space.
“It deepens our relationship with supporters, giving them a way to feel closer to the team, with styles that work beyond race weekend. It’s about culture and collectibility — building a world where belonging fuels self-expression, an authenticity shows up in the details of what you wear,” Hilfiger said.
Lea Rytz Goldman, global brand president of Hilfiger, added, “This collection celebrates the Tommy Hilfiger brand’s legacy in Formula 1 and the sport it has become today. For decades, Tommy has brought fashion into sport and entertainment, and F1 is now a major cultural force where we show up in a unique way. Partnering with the Cadillac Formula 1 Team allows us to create prep classics that are confident, collectible and made for fans.”
Replica pieces range from driver caps to T-shirts and polos, with the apparel elevated by moisture-wicking performance and precision detailing. A palette of co-branded colors, including red, white and black, accented with metallic and chrome touches, reinforces a feeling of belonging and the spirit of race culture.
Cassidy Towriss, chief brand adviser of the Cadillac Formula 1 Team, said, “This collaboration brings together two iconic American brands with a shared belief in design, performance and cultural relevance. Working closely with the Tommy Hilfiger team, we’ve created fanwear that feels authentic, elevated and true to the identity we’re building. The 2026 collection is just a glimpse of what’s to come, and we’re excited to continue delivering for fans as the Cadillac Formula 1 Team takes shape on and off the track.”
Tommy Hilfiger and Cadillac Formula 1 Team have partnered on a fanwear collection.
Courtesy of Tommy Hilfiger
Asked why he’s so excited about the partnership, Hilfiger said, “For more than 40 years, Tommy Hilfiger has shown up in sport by following the pulse of pop culture and pushing style forward — never playing it safe. Right now, that momentum is unmistakably in Formula 1. It’s global and more immersive than ever, and people want to wear it, share it and make it part of how they show up.
“That’s why the Cadillac Formula 1 team feels like such a natural partner. We share an American point of view rooted in ambition, confidence and entertainment. Fanwear is where our world comes to life, giving people a stylish way to be part of what’s next,” he added.
Throughout the season, the collection features a series of collectible drops, each telling a story in motion. City-inspired Race Specials are designed to capture the energy of Miami, Austin and Las Vegas through different colorways and localized artwork, while graphic updates channel team identity race locations and driver elements.
Sizes range from XXS to XXL and prices go from $39.90 to $229.90.
Hilfiger has continually pushed the motorsport into new cultural spaces from pioneering 1990s team partnerships to its recent sponsorship of “F1 The Movie.” Now, that momentum continues with the Cadillac Formula 1 Team, whose entry on the grid marks a new chapter in the sport, alongside the news of driver Sergio “Checo” Pérez as Hilfiger’s global menswear ambassador.
The fanwear collection will be available on tommy.com, in Tommy Hilfiger stores worldwide and through select wholesale partners throughout the season.
A jacket from Tommy Hilfiger and Cadillac Formula 1 Team fanwear collection.
Courtesy of Tommy Hilfiger
