As a broadcaster, I want everyone who tunes into FOX on Sunday afternoons to feel like they got their money’s worth for the three hours they entrust to our entire team. Those are precious hours for busy, hardworking people. We owe them a return on that investment, which is to do our jobs to the best of our abilities. For me, it’s to entertain and inform and to help create a great viewing experience by drawing on the deep well of knowledge and wisdom I have gained from playing high level football for nearly thirty years.
As a limited partner in the Raiders, I want the Silver & Black to return to the glory of those amazing years under Al Davis and John Madden. I want the team to have talented players who have we-first attitudes, who are coachable, who have the right values and do things the right way and know how to do their jobs in pursuit of team success. I have a deep desire to help refresh and reinvigorate the culture of a franchise with cherished traditions and a long, storied history in professional football.
I love football. At its core it is a game of principles. And with all the success it has given me, I feel I have a moral and ethical duty to the sport; which is why the point where my roles in it intersect is not actually a point of conflict, despite what the paranoid and distrustful might believe. Rather, it’s the place from which my ethical duty emerges: to grow, evolve, and improve the game that has given me everything.
I love talking football with anybody. Fans, friends, players, coaches. I love being able to utilize everything I’ve learned to help others achieve their potential in the sport–young players, young coaches, even vets going through new experiences or facing tough decisions. Like I talked about last week, that was a big part of what motivated me to play so hard for 23 years, and why I’ve always been very open to helping anyone with questions about how to improve or to be the best they can be. I want them to have a chance to experience the kind of success I had. I want that for all the guys we bring into the Raiders organization and I want it for all the guys playing their guts out in each game I broadcast. I want everyone to play well, to do their best, to do their job, and ultimately to succeed. Football as a sport and the NFL as a business depend on it.
