Tom Brady arrived in Venice this week ahead of Jeff Bezos’ and Lauren Sánchez’s wedding, dressed in a full athleisure look that underscored both comfort and personal brand clout.
On his feet, the seven-time Super Bowl champion wore the Jordan Jumpman Jack TR in “Bright Cactus,” the latest colorway in Travis Scott’s ongoing Nike and Jordan Brand partnership. Released on April 30, the $200 silhouette features a bright green strap across the forefoot, black Jumpman branding at the tongue, and a slightly translucent gum sole — a design evolution that echoes Scott’s 2023 Zoom Field Jaxx, previously worn at ComplexCon.
Tom Brady prepares to board a taxi boat after landing at Venice Marco Polo airport ahead of Jeff Bezos’ wedding on June 26.
AFP via Getty Images
Brady anchored the sneakers with a monochromatic outfit from NoBull, including a matching hoodie and sweatpants set in a slate gray tone. A white baseball cap finished the look, worn low over his face as he stepped off a water taxi.
A closer look at Brady’s Jordan Jumpman Jack TR in Bright Cactus sneakers.
Andrea Pattaro / AFP
The appearance continues Brady’s visible alignment with NoBull, the Boston-based performance brand he formally merged with in January 2024. The deal absorbed both his TB12 nutrition line and Brady Brand apparel under the NoBull umbrella, with the quarterback named the company’s number-two shareholder behind Bodyarmor founder Mike Repole.
Jordan Jumpman Jack “Bright Cactus,” $200
GOAT
NoBull, once known primarily for its minimalist training gear, has since pushed into broader lifestyle and performance markets. The brand recently signed Peloton’s Robin Arzón as part of its new campaign strategy, which it describes as a shift “from niche performance gear to a broader cultural force rooted in authenticity, grit and identity.”
Sánchez and Bezos are expected to celebrate their wedding this weekend at a private estate in Venice’s Arsenale district, following minor adjustments prompted by local protests. The multiday event, organized by luxury planner Lanza & Baucina Ltd., will host a high-profile guest list that includes Brady, the Kardashian-Jenners, Oprah Winfrey, Diane von Fürstenberg, Ivanka Trump and Barbara Streisand, among others.
