Fresh from tapping Angelina Jolie for Runway Lip Color, Tom Ford Beauty is continuing to add star power to its campaigns.
The beauty brand, owned by The Estée Lauder Cos., is partnering with Oscar-winning actress Tilda Swinton for the new Tom Ford Black Orchid Reserve campaign, launching Monday.
Designed by Tom Ford creative director Haider Ackermann and shot by Inez and Vinoodh, the campaign images and video show Swinton in fluid motion.
“Transformation, the blurring of boundaries and the celebration of magical properties have always drawn me close: Black Orchid Reserve is precisely such an enchantment, rare and uncompromising in its vision,” said Swinton, who recently starred in Pedro Almodóvar’s “The Room Next Door” alongside Julianne Moore, in a statement. “To be part of this chapter for this estimable house, for which I have always held the deepest admiration, with the inauguration of my beloved Haider Ackermann as creative director, is a matter of pure joy and the heartfelt celebration of long friendship and the eternal grace of love.”
Of the campaign, Ackermann, who joined Tom Ford as creative director last year, taking the reins from Peter Hawkings, added: “Tilda Swinton does not belong to one moment or one era. Her beauty is rare, her elegance enduring, her presence felt even in silence. She embodies the mysterious essence of Black Orchid Reserve.”
Black Orchid, Tom Ford’s first fragrance, debuted in 2006. Its latest iteration, Black Orchid Reserve, introduces the Ghost Orchid, a phantom-like flower, which has notes of white floral, providing a contrast to Black Orchid’s rich, dark accords and spice.
Tom Ford Black Orchid Reserve
“Black Orchid Reserve marks a bold new chapter for Tom Ford’s first and top-selling women’s fragrance franchise,” said Guillaume Jesel, president and chief executive officer of Tom Ford. “With her extraordinary artistry and cultural influence, Tilda Swinton perfectly embodies the iconic mystery of this fragrance, positioning it at the pinnacle of luxury beauty.”
The fragrance launched in the U.K. on Aug. 13 and will launch everywhere else on Monday.
Fragrance was the only category to record growth in the Estée Lauder Cos.’ fourth quarter, increasing 2 percent.
For the three months ended June 30, net sales fell 12 percent to $3.4 billion, the beauty group, whose brands also include Clinique, MAC and Bobbi Brown, said Wednesday.
The company also noted that Tom Ford partly fueled second-half share gains in China, but that the brand’s fragrance offering saw declines in the year, primarily driven by retail softness for the brand in North America.
