TIME TO CELEBRATE: Tiffany & Co. is marking 50 years of Elsa Peretti’s work with the American jeweler with an update to its With Love, Since 1837 campaign with the addition of Peretti’s iconic Bone cuff.
The campaign debuted earlier this year and according to the brand is a celebration of love, craft and heritage. Who better to fete, then, than Peretti, whose work is as relevant today as it was when she joined Tiffany & Co.? Over the years her designs became some of the most important icons in jewelry history, honored in permanent collections of leading museums and worn by the world’s most celebrated figures.
The campaign takes inspiration from the window designs of Gene Moore, revealing the untold stories behind Tiffany & Co.’s most definitive jewelry collections and modernizing a series of vitrines with fresh storytelling.
Peretti’s design was sculpted to conform to the left and right wrists — an intentional decision that allows the cuff to become one with the body. The new With Love, Since 1837 campaign images use floating hand gestures upward — paying homage to Peretti’s signature poses when she had a career in modeling. Further evolving this concept, the new campaign imagery features a ladybug on the index finger, a tribute to an emblematic Bone cuff advertisement that was shot by Peretti’s close friend, the legendary photographer Hiro.
Tiffany & Co.’s With Love, Since 1837 campaign.
Courtesy TOC
To commemorate the designer’s 50th anniversary, Tiffany & Co. is debuting special creations through the course of 2024 and into 2025, reissuing some of the designer’s most successful icons with exceptional gemstones and in new bold scales, including unique pavé diamond Bone cuffs.
The With Love, Since 1837 campaign featuring the Bone cuff debuts globally on Tuesday as a continued celebration of the 50th anniversary of Peretti.
