LONDON — Since Goodpark NYC relaunched in February, the men’s apparel brand is further scaling the business with a new collection that includes new categories.
The Central collection is the first drop that’s part of the brand’s Park series, which ranges from hoodies to the introduction of new items such as pants, socks, boxers and jackets in shades of ink blue, red, gray and moss green, as well as stripes.
“We named it Central after the park right near where the brand was born in uptown Manhattan. Central Park has always been a huge influence for us — not just as our namesake, but also as a symbol of the sense of community and connection we aim to build,” said Taylor Phillips, the brand’s founder.
Goodpark NYC’s Central collection.
Courtesy of Goodpark NYC
The park is also a place where Phillips comes together with his husband Jeff O’Donnell and their friends to spend time and connect.
“The park is something much bigger than just a green space — it’s a great equalizer. That spirit of unity has been something I’ve wanted to embody in the brand from Day One. By naming our collections after a park, we’re not just referencing a physical place — we’re invoking the sense of togetherness and opportunity the park represents,” he added.
Expanding into new categories seemed like the next natural evolution for the brand after its online success and since then Goodpark NYC has collaborated with Peloton on a limited-edition capsule collection of sweat sets, which launched in November.
“We’re offering a more complete and cohesive wardrobe,” Phillips said.
Taylor Phillips, Goodpark NYC’s founder.
Courtesy of Goodpark NYC
The brand’s reach has exceeded his expectations with a growing female demographic, which has influenced Phillips in the way he approaches the design of the products, silhouettes, color palettes and the overall wardrobe adaptability of the collections.
Goodpark NYC’s core demographic is mainly male.
“One of the things that has been especially exciting to see is the volume of user-generated content we’ve received, where unboxing moments are shared on social media, and we’ve seen a high percentage of orders turning into these organic shares,” Phillips said.
Goodpark NYC’s Central collection.
Courtesy of Goodpark NYC
Going into 2025, the brand is eyeing wholesale and further category expansions and giving back to its communities by supporting different parks across the U.S., with each collection being tied to a charity or cause that directly benefits public spaces.
“We are really focusing on our product development and manufacturing process right now to make sure that we are ready for wholesalers and retailers. I would love to see Goodpark NYC in stores across the nation and the world,” Phillips said.
