Swarovski is bringing its international exhibition “Masters of Light” to Los Angeles this fall.
The Austrian crystal house has been marking its 130th anniversary with a traveling showcase that underscores its cultural and commercial relevance, with stops in Vienna, Milan, Shanghai and Seoul. Hollywood is next, kicking off with an invite-only event on Oct. 28, followed by a seven-day public run starting Oct. 29.
Conceptualized by Swarovski’s global creative director Giovanna Engelbert and curated by British fashion journalist Alexander Fury, guests are taken on a journey through the brand’s evolution and innovations.
“Masters of Light is our way of celebrating 130 years of joy with the world. It’s a tribute to the artistry, savoir-faire, and joy that define Swarovski,” Alexis Nasard, Swarovski’s chief executive officer, told WWD in a statement.
In L.A., the exhibition will explore Swarovski’s history in entertainment, fashion, design and its long-standing ties to Hollywood as a player in cinema and on the red carpet.
Swarovski has seen momentum this year. In January, the brand dropped its first collection in partnership with Ariana Grande — who serves as a global brand ambassador and face of the brand — followed by the unveiling of a design-forward collaboration with Rosenthal Idyllia at Milan Design Week in April. It then kicked off summer with a high-profile takeover of Cracco Restaurant in Portofino last month.
Founded in 1895, Swarovski spans jewelry, home decor and more, with 2,300 boutiques across 140 countries. It operates under the Swarovski Group alongside its optical and industrial arms.
A look at Swarovski’s “Masters of Light” in Milan last year.
Courtesy of Swarovski/Marco Dapino
