It’s finally time for the biggest event of the year. No, we don’t mean the Super Bowl between the Kansas City Chiefs and the Philadelphia Eagles. We don’t mean the Kendrick Lamar halftime show. We don’t mean the pot of jambalaya or Philly cheesesteaks or the KC barbecue.
It’s time for the best commercials of the year! (And the worst.)
With Super Bowl ads going for a pretty penny and the broadcast going to hundred of millions of viewers, the ads companies choose to put forward during The Big Game are often the most-anticipated of the entire year.
Even if you’re a fan of the Chiefs or the Eagles, Taylor Swift, the NFL, or the refs (sorry), you’ll find even more entertainment between the snaps during the commercial break.
Here are the best and worst commercials from the 2025 Super Bowl:
Best: Budweiser’s Clydesdales are back
Rudolph the Red-Nosed Reindeer, Pinnochio, and Rudy are all stories about a young or undersized character overcoming their current state to somehow save the day. In the 2025 Budweiser commercial, a too-small, too-young Clydesdale helps the delivery team when one of the kegs falls off their wagon without them noticing.
Worst: Channing Tatum and Wrexham try to sell you coffee
There is a lot packed into this ad, with Channing Tatum trying to team Wrexham soccer players how to do better celebration dances. Pelvic gyrations, jazz hands, and headstands ensue, and we even get a Ryan Reynolds voice cameo. One positive: I learned how to pronounce STōK.
Best: Michelob Ultra’s pickleball hustle
Put Catherine O’Hara in anything and I’ll watch it, so seeing her pair with Willem Dafoe on the pickleball court to hustle some Michelob Ultra out of a group of young whippersnappers is fun. There is even a Randy Moss and Sabrina Ionescu cameo.
Worst: When Hellmann’s met Sally
I am all about Meg Ryan and Billy Crystal making their money, but from the moment they cheekily intimated a sequel was coming for “When Harry Met Sally”, we knew some brand was going to use nostalgic IP for a cheap Super Bowl ad. I’m not a prude or anything, but it feels a bit adult for a mayonnaise commercial…
Best: Potatoes are grown in the ground
In the same spirit of the Budweiser commercial up top, this Lay’s commercial shows a potato falling off a tractor and a youngster adopting it to get it over the finish line. Lay’s reminds folks where food comes from and does it in the most adorable way.
Worst: Nate Bargatze doesn’t know inflation is a thing
Listen, we understand folks don’t come to the Super Bowl ads for geopolitical commentary, but DoorDash’s ad where comedian Nate Bargatze is so hyped about saving six bucks using Dashpass that he clones himself misses the mark when that’s the cost of a dozen eggs right now. I get that it’s supposed to be sarcastic and the lady in the ad is yelling at him about overspending, but read the room.
Best: Pringles leans into mustached mascots
The billboards for this ad campaign are going to be purely nightmare fuel, but seeing mustaches ripped off of Nick Offerman, Andy Reid, and James Harden (and Mr. Potato Head for good measure) is just great brand management from Pringles. I dig it.
Worst: Antonio Bosch-deras and Macho Man sell me a fridge
This thing is a fever dream. I was already out when Antonio Banderas changed his name to Antonio Bosch-deras and then out of nowhere we get a dude cosplaying as “Macho Man” Randy Savage. The wrestler died in 2011, and it’s hard to see how you connect the dots between what Bosch is selling and Savage, so what exactly is the reasoning here?
Best: Fanduel Kick of Destiny
Not an ad, per se, but during FOX’s pregame show, Eli and Peyton Manning went head to head in a field goal kicking contest sponsored by Fanduel Sportsbook. After two years of Gronk, this was a noted improvement.
Worst: Coors Light’s sloths are nightmare fuel
I know on the day after the Super Bowl, we’re going to have a case of the Mondays, that dragging feeling where we are just a little tired and slow from the food and drinks from the Super Bowl. I’m not sure the message here fits with Coors, though. If I’m not as perky on Super Bowl Monday, am I reaching for a case of beer to help out?
Worst: Seal sells me Mountain Dew
The cringiest ad of the whole lot, seeing singer Seal CGI-ed onto a seal body while he sings bastardized lyrics to his 90s hit “Kiss From A Rose” made me shiver. The new lyrics made more sense than the original, though.
Worst: Why did Totino’s kill an alien?
Tim Robinson and Sam Richardson and undeniably hilarious. This ad is not. I get the concept is to zig where other stories have zagged, but it needs to be funny with this pair. Not to mention, we’re getting a bunch of alien ads this year.
Worst: How often do I have to see Andy Reid?
Why does Andy Reid need money so badly? Literally anyone could have done this Skechers commercial for shoes that slide on and you don’t need to tie. At least when he’s in the Pringles commercial, it’s to celebrate his glorious mustache.
Worst: WeatherTech makes no damn sense
First, the grannies are driving too slow. Then they are driving alongside a semi long enough to graffiti it? Then they get pulled over for driving too fast? Make it make sense. The concept is okay, I guess. Am I more likely to buy floor mats for my car? Not [particularly.
