Stuart Weitzman’s brand evolution continues with the debut of its newest men’s campaign.
Serving as a continuation of the Caleres-owned luxury footwear brand’s ode to NYC that kicked off in the fall, the new “Stuart Weitzman New York” men’s campaign emphasizes the brand’s focus on elevated loafers and lace-ups for the metropolitan professional man.
Lensed by fashion photographer and frequent collaborator Ned Rogers, the campaign stars well-known male model Sean O’Pry in a series of black-and-white photos that aim to depict scenarios in the Stuart Weitzman man’s metropolitan life – reading at a sidewalk café, running to meetings, and more – set against a backdrop of iconic New York locations.
Featuring the Stuart Weitzman men’s collection, the campaign includes O’Pry wearing polished tassel loafers, minimalist moccasins with collapsible back counters, modernized penny loafers with sport-inspired midsoles, lace-ups with rugged lug soles and sleek loafers with tie details.
Jonathan Lelonek, brand president of Stuart Weitzman New York, said that as the brand continues its expansion into men’s shoes, it is setting out to further distinguish itself from the competition.
Stuart Weitzman’s newest men’s campaign.
Courtesy of Stuart Weitzman
“Guided by insights and an in-depth understanding of our customer, his needs and his wants, we are honing our strategic focus on creating elevated and versatile loafers and lace-ups that both work with and effortlessly elevate his wardrobe,” Lelonek said.
This new campaign marks a different direction after the brand tapped actor, producer and talk show host Mark Consuelos as its first-ever men’s global ambassador for its previous campaigns.
After launching its debut men’s collection for fall 2024, Consuelos starred in the season’s buzzy campaign as well as follow up for spring 2025. Both spots featured the actor shirtless – creating a lot of attention for the brand.
When asked what message he hoped the campaign embodied in an exclusive interview with FN in April, Consuelos laughed and said, “I was hoping it would embody a few more clothes, which was hilarious.”
The company noted that the “barely-there styling choices” helped the campaign “ripple through pop culture,” but now that it has the consumer’s attention, the focus is on the fashion elements of the collection.
The latest Stuart Weitzman New York men’s collection is available on StuartWeitzman.com, in the brand’s owned boutiques and at select retail partners around the globe.
Stuart Weitzman’s newest men’s campaign.
Courtesy of Stuart Weitzman
