StockX has crunched the numbers for 2025 to release its seventh annual “Big Facts: Current Cultural Index” report.
Mizuno emerged as the fastest-growing sneaker brand on the resale platform with a 124 percent increase in trades compared to 2024. Mihara Yasuhiro, maker of the popular sneakers with chunky and warped sole units, came in at number two with growth of 91 percents. Rounding out the top five were Saucony (59 percent), Salomon (58 percent) and 361 (50 percent).
For most trades overall, Nike took the top spot and was followed directly by Jordan Brand. Adidas came in third, with New Balance and Asics taking the fourth and fifth positions.
“Our data shows that 2025 wasn’t defined by a single category or trend — it was shaped by a number of standout releases,” StockX chief executive officer Greg Schwartz said in a press release. “Companies that moved quickly, prioritized innovation, and aligned with the right partners reaped the benefits. Nearly 200 brands reached all-time annual sales highs on StockX last year, from legacy leaders to emerging and independent labels. As we look ahead to 2026 and beyond, the brands that will win are those that understand scarcity, storytelling, and community — not just scale.”
In the broader realm of footwear not including sneakers, Ugg was the top performer, followed by Adidas, Crocs, Nike and Timberland. StockX called out Nike’s ReactX Rejuven8 as a standout model, generating tens of thousands of trades in 2025.
Within those non-sneaker shoe trades, Nike was by far the fastest growing with an increase of 5,811 percent. The next closest growth came from Bravest Studios at 197 percent.
For 2026, StockX is predicting a big year for soccer-derived sneakers because of the World Cup and a boost for Bad Bunny‘s Adidas line driven by his Super Bowl performance and his first signature sneaker. The resale platform also anticipates Nike to build off the momentum of 2025, as the company still hasn’t quite hit its expected turnaround for its own sales, and Jordan Brand to do well by reducing the supply of its most popular models.
