HE LOVES NEW YORK: Steve Madden has unveiled its fall ’24 global campaign “Never Miss a Beat,” a love letter to New York City, where the brand was founded in 1990.
The brand’s birthplace is front and center in the video, and a number of familiar New Yorkers make cameos throughout.
Stars include “The Green Lady” of Brooklyn, who is known for wearing only green; fashion designer and club personality Richie Rich; writer Mickey Boardman; drag queen Lady Bunny; fashion journalist Lynn Yaeger, and taxi driver-turned-viral street hooper George Papoutsis.
Additionally, Seth Phillips, aka @guywithasign, is featured holding a sign that reads, “Yes, Steve is a real person.” Fittingly, Steven Madden himself also makes a cameo, and during the scene he serves a hot dog from a Sabrett street cart.
Micky Boardman, Lady Bunny, and Richie Rich.
Jaden Thompson/Courtesy of Steve Madden
“Set to ‘Groove Is in the Heart’ by Deee-Lite, the video’s aim is to transport viewers to NYC. It depicts the kind of only-in-New York moments that happen when people run into friends or catch a glimpse of familiar faces on their commutes,” the brand said.
Showcasing a variety of Steve Madden styles, the video features models dancing around the city while engaging in activities like playing basketball, riding the subway and eating 99-cent pizza.
Some of the footwear styles showcased include the Madrid silver sneaker, the Roland brown leather buckled boot, and the Dollie red leather cowboy boot, among many other shoes.
