ARE YOU READY, KIDS? In one of her boldest moves yet, Stella McCartney has collaborated with someone who lives in a pineapple under the sea: SpongeBob SquarePants.
“I’m ready, I’m ready, I’m ready,” likely screamed a million squeaky-voiced tots in unison upon hearing the news.
The 38-piece capsule captures the show’s sense of kooky nautical nonsense, the lovable yellow sponge’s face crocheted into a pipsqueak-sized tote bag, printed onto swim trunks, and plastered on slingback espadrilles.
“At Stella, we question everything — thinking out of the box, questioning humanity as we know it,” McCartney said, adding, “and SpongeBob has the same values as us. He’s a little bit crazy; he’s not of the norm and we celebrate every single thing about SpongeBob and his community.”
But hold on to your Krabby Patties, there’s more — the whole Bikini Bottom gang is included in the collaboration, with pink starfish Patrick, Gary the Snail, and even nefarious Mr. Plankton dotted across the collection.
The capsule includes T-shirts, denim, loungewear, footwear, and accessories.
Courtesy of Stella McCartney
Trippy tie-dyed loungewear and acid-washed denim brings a bit of Californian bohemia to the collection, a fitting tribute given that SpongeBob’s fictional hometown is somewhere under the Pacific Ocean’s surf.
Even more fitting is the sustainable aspect of the collection, which draws awareness to dwindling marine life.
According to the brand, approximately 93 percent of marine life will be at risk of extinction by the year 2100 if greenhouse gas emissions aren’t reduced. Fashion is responsible for 20 to 35 percent of microplastic that goes into the ocean, and 20 percent of global freshwater pollution.
The collection features clothes for children ages 0 to 14.
Courtesy of Stella McCartney
In that spirit, 93 percent of the brand’s cruelty-free capsule is made with eco-conscious materials.
Sustainability is nothing new for the British label. Its spring 2025 campaign starred AI birds in an effort to emphasize the threat that avian species are facing. Fake feathery friends met clothing made from vegan leather, recycled nylon yarn, and Kelsun, a trademarked seaweed-based textile.
In January, McCartney resumed full ownership of her company, buying back the minority stake held by LVMH Moët Hennessy Louis Vuitton. The designer will continue to work with LVMH and has the new title of global ambassador on sustainability.
