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Stanley — your favorite drinkware and gear brand — just dropped an all-new pink Quencher, and you should take this as a sign to score it now before every last tumbler sells out. The launch is seasonal as can be, considering the new hue is called Cherry Blossom and reflects the colors and softness we’ll be seeing all around us in a matter of weeks. It also preludes (though likely not intentionally!) Barbie’s birthday on March 9, when the iconic doll will turn 66. Snagging Stanley’s pastel-pink Quencher H2.0 Flowstate Tumbler is a practical versus simply aesthetic choice, as rising temperatures call for a renewed commitment to keeping yourself hydrated.
The Cherry Blossom addition to Stanley’s supremely popular selection of pink tumblers is part of the brand’s larger spring drop. Other just-added, color-happy styles include Hot Coral, Meadow, Splash, and Hydrangea. While the first three are eye-catching due to their high saturation, Hydrangea, like Cherry Blossom, is more subdued — also paying homage to florals and fitting right into the perennial pastel trend seen across fashion, beauty packaging, and home decor during spring.
Cherry Blossom Quencher H2.0 Flowstate Tumbler, 40 oz
Price upon publish date of this article: $45
Available in either 30- or 40-ounce sizes, the Cherry Blossom Quencher will be your loyal companion wherever you go: whether it be to a workout class a few blocks away or on a trip to Japan for some real-life sakura viewing. It still boasts all the features that put Stanley’s Quencher H2.0 Flowstate Tumbler on the map in the first place, such as three lid position options, double-wall vacuum insulation, an ergonomic handle, and a powder coat finish that will make touching the vessel almost as pleasing as looking at it. Wish to accessorize your new purchase while staying on-theme? Stanley also released Cherry Blossom versions of its silicone Quencher Boot and Straw Cover Set (to achieve firmer grip and also ensure the tumbler’s contents stay protected from germs), as well as the Stay Smooth Straw Topper 2-Pack that provides a wider mouth and “pucker-free sipping,” as the brand describes it.
As far as obsessions with pink go, Stanley is proof of concept — giving customers exactly what they want in the form of the Berry Truffle Quencher H2.0 FlowState Tumbler that rolled out this January and generated much buzz, as well as a 2025 Valentine’s Day collection at Target, which was released late last year and sold out online in a predictably speedy fashion. In stores, too, shoppers rushed to snag the items off shelves as soon as the doors opened, in a Black Friday–esque frenzy that demonstrated just how coveted the brand’s pink-hued releases are.
Last year’s Stanley x Barbie collection — released in honor of the doll’s 65th anniversary — was also girly, blingy, and (yes) pink-powered to the max. Naturally, it turned out to be going-going-gone from the moment it went live. Other indicators of the public’s pink Stanley cup fever include the immense popularity of the brand’s LoveShackFancy collab last summer (which featured more pattern-heavy pinks), as well as the way everyone collectively lost their minds over the unveiling of the Fuschia Quencher H2.0 FlowState Tumbler and the back-by-popular-demand reappearance of the tumbler in Pink Parade. In case you want to snag this latter iteration, know that it’s not available anywhere at this point… unless you’re willing to dish out upwards of $300 on eBay, that is!
All things considered, we urge you to be quick on your feet when it comes to buying Stanley’s new Cherry Blossom Quencher H2.0 Flowstate Tumbler in all of its springlike glory. This is an investment that marries looks with functionality — we’re talking about all of the aforementioned features, not to mention a glove-in-hand fit in your car’s cupholder — and something that will get you truly excited about the changing of the seasons, regardless of the hour of sleep lost.
Cherry Blossom Quencher H2.0 Flowstate Tumbler, 40 oz
Price upon publish date of this article: $45
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Meet the Author
Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on trending, seasonal product offerings.
