Sofia Richie Grainge Models Tommy Hilfiger’s Holiday Campaign

Sofia Richie Grainge and Damson Idris are the stars of Tommy Hilfiger‘s 2024 holiday campaign. The brand ambassadors pose in a series of photos lensed by Angelo Pennetta, capturing the spirit of the forthcoming season against the backdrop of a festive holiday party held at a warm Los Angeles hotel.

The American clothing brand introduces a series of cozy new styles in time for the holidays. Among the selections modeled by Richie Grainge and Idris, the collection features cozy knitwear, elevated outerwear styles and accessories ranging from scarves to bags and more.

“The holidays are all about embracing the magic and getting swept up in the moment. I love how this campaign captures the charm and glamor of the season,” said Richie Grainge, who’s been a womenswear brand ambassador for Tommy Hilfiger since last February.

“Gift-giving is my way of showing love and affection for family, and Tommy’s holiday collection — timeless, elegant and effortless — makes it easy to find something special for everyone,” she said in a statement.

“A holiday campaign with Sofia – I had to bring my style A-game,” Idris said of joining the model and entrepreneur in the campaign. The “Snowfall” actor became a menswear brand ambassador for Tommy Hilfiger in November 2023.

“Dressing for the festive season is about choosing pieces that make you feel exceptional, whether you’re keeping it cool or making a statement. With Tommy’s collection, you’re guaranteed to leave a lasting impression at every celebration.” 

Richie Grainge and Idris are in good company when it comes to their fellow brand ambassadors. Other Tommy Hilfiger ambassadors include actress Madelyn Cline, Blackpink’s Jisoo and Brooke Shields’s daughter Grier Henchy, who walked the runway for Hilfiger’s spring 2025 ready-to-wear collection fashion show during New York Fashion Week last September.