LoveShackFancy’s founder Rebecca Hessel Cohen helped the Society of Memorial Sloan Kettering Cancer Center host its annual Bunny Hop, which raised more than $240,000 for its pediatric programs.
Pastels are part of the brand’s DNA so sponsoring the March 4 rabbit-themed event at 583 Park Avenue — which was the Society of MSK’s 32nd annual one — was not a reach. Children and adults could partake in a dance party, a petting zoo, face painting, games and an interactive bubble show by the magician and bubble artist Meadow Perry. There was also a balloon artist in the Park Avenue event space. Guests also caught sight of two dancers who really know how to leap, jump and jeté: Skylar Brandt, a principal ballerina with the American Ballet Theatre, made a special appearance at the Bunny Hop with Clara Riggs, an up-and-comer in the ABT Jacqueline Kennedy Onassis school.
With 17 freestanding stores and more than 450 retail partners, Cohen, who was on hand to catch the festivities, understands the power of pink. “LoveShackFancy” was featured throughout the pink decor including on the flower wall that was used for photo-ops and Instagram posts. Some of the other supporters in the crowd were the associates committee’s chair Austen Cruz, the Society of MSK’s president Claudia Taylor Overstrom, Amanda Baron, Jean Atlier Bohm, Katherine Boulud, Dori Cooperman, Krista Corl, Chrissy Corredor, Angela Frawley, Barkley Hickox, Marcella Hymowitz, Meghan Klopp, Lucinda May, Whitney Mogavero, Arielle Patrick, Cami Raucci, Halsey Schroeder, Whitney Schwartz, Megan Stackhouse, Stephanie Stamas and Lindsay Stransky.
As a global leader in patient care, research and education, MSK specializes in more than 400 cancer types and has nearly 2,000 clinical trials underway at any given time. Made up of volunteers who are dedicated to promoting patients’ well-being, supporting cancer research, and providing public education on the prevention, early detection, and treatment of cancer, the Society of MSK works in close collaboration with MSK physicians and staff to help support MSK’s dedication to deliver premium cancer care and comfort and caring to patients and their families.
