PARIS — Schiaparelli has landed in Asia.
Following a pop-up in Shanghai in 2024, the French fashion house has opened its first permanent location in the region at Landmark Prince’s building in Hong Kong, signaling confidence in the city’s retail recovery amid growing investment in new developments and events.
Taking its cue from the brand’s recent expansion of its shop-in-shop at London department store Harrods, the 1,700-square-foot space features a gold-and-black apartment-like interior conceived by Schiaparelli creative director Daniel Roseberry in collaboration with Stockholm-based architecture agency Halleroed.
Inspired by the maison’s historic headquarters at 21 Place Vendôme in Paris, the appointment-only space unfolds as a sequence of interconnected rooms with a Surrealist twist. The VIP dressing room looks like a living room, while jewels are displayed in a bathroom lined with gold mosaic tiles, complete with a solid gold toilet.
Schiaparelli’s opening coincides with the $400 million renovation of Landmark, a premium shopping center complex in the Central business district that is owned and managed by developer Hongkong Land.
The interior of Schiaparelli’s store in Hong Kong.
Jonathan Leijonhufvud/Courtesy of Schiaparelli
“Hong Kong has long held a very particular place in the world of luxury. It is a city where cultural sophistication, international outlook and an understanding of exceptional craftsmanship coexist in a natural way,” said Delphine Bellini, chief executive officer of Schiaparelli.
“Landmark offers an environment that respects heritage, demands the highest level of quality and understands the importance of long-term perspective, values that are deeply aligned with our maison,” she added.
Schiaparelli has taken a cautious approach to retail expansion since it was relaunched by Italian entrepreneur Diego Della Valle in 2012. In addition to its Paris salon, the brand has permanent outposts in London, New York City, Los Angeles, Dallas, Dubai and Monaco.
Since reopening its historic salon on Place Vendôme in 2014, Schiaparelli has nurtured its client relationships with exclusive one-to-one appointments.
“The Salon is a very deliberate expression of how Schiaparelli chooses to grow. It is not a retail concept in the traditional sense, but a setting designed for intimacy, exchange and craftsmanship,” Bellini said.
The jewel chamber at Schiaparelli’s store in Hong Kong.
Jonathan Leijonhufvud/Courtesy of Schiaparelli
“Following Dubai and now Hong Kong, the strategy is progressing with great consistency. We are building gradually, in a small number of cities that hold cultural weight and a genuine appreciation for creativity, heritage, art and couture,” she added.
Schiaparelli is investing in Hong Kong amid signs of recovery after a period marked by political turmoil and the aftermath of the coronavirus pandemic.
Retail sales rose 6.5 percent in November in value terms, marking their seventh consecutive month of gains, according to the latest data from the Census and Statistics Department.
“Looking ahead, the gradual improvement in local consumption sentiment amid sustained economic growth, coupled with the vibrant growth in inbound visitors, will continue to benefit retail businesses,” it predicted.
Other recent openings at Landmark include Patek Philippe, Saint Laurent, Prada and Miu Miu.
The VIP dressing room at Schiaparelli’s store in Hong Kong.
Jonathan Leijonhufvud/Courtesy of Schiaparelli
