Saucony chief marketing officer Joy Allen-Altimare has left the company, FN has learned.
In a statement sent to FN, a representative for Saucony parent company Wolverine Worldwide confirmed the news. “Joy Allen-Altimare resigned from the company in November for personal reasons, and we appreciate the impact she made during her tenure,” the representative wrote.
The company is searching for Allen-Altimare’s replacement, but in the meantime, Saucony brand president Rob Griffiths will serve as interim CMO. “Rob’s deep industry experience and alignment with Saucony’s strategic vision will ensure seamless continuity across all marketing and brand initiatives,” the rep added.
Allen-Altimare joined Saucony in June 2024 and was responsible for developing and executing Saucony’s global branding initiatives, including brand positioning, direct-to-consumer strategies, advertising, digital strategies, international growth initiatives and expansion of the brand’s global heritage lifestyle business.
Allen-Altimare joined Saucony from Havas Media Network, where she was responsible for overseeing the agency’s client experience, growth and multicultural teams as the chief revenue officer of North America.
Before that, she was the CMO at Kindbody, a technology-driven fertility clinic network where she played a pivotal role in shaping its unique brand positioning and member experience. Prior to joining Kindbody, she served as the chief revenue officer for EHE Health.
This news comes just days after Wolverine Worldwide, FN’s 2025 Company of the Year, named a new president of its Work Group as longtime executive Tom Kennedy retired.
Now, Adidas and Under Armour veteran Justin Cupps will serve in the role and will oversee Wolverine, Bates, Cat Footwear, Harley-Davidson Footwear, HyTest, and Merrell Work.
Earlier this month, the Rockford, Mich.-based footwear company said total revenue in the third quarter of 2025 was $470.3 million, up 6.8 percent from $440.2 million the same time last year.
By brand, Saucony and Merrell led the way in Q3 in terms of growth. At Saucony, net sales in the period were $133.1 million, a 27.0 percent increase from $104.8 million the prior year. At Merrell, net sales were $167.3 million, a 5.1 percent increase from $159.2 million just a year ago.
