Sarah Jessica Parker Stars in Arezzo’s New Winter Campaign

Sarah Jessica Parker is celebrating one of her most famous passions in a new campaign for Arezzo called “Obsessed With Shoes, Since Forever.”

Of the collaboration with Parker, the Brazilian label says in a press release, “The project marks an emblematic moment in the brand’s trajectory in Brazil and reinforces its connection with women who move through generations with style, personality and authenticity.”

Building on Parker’s genuine relationship with shoes, Arezzo places footwear on center stage in the minimalist campaign, which is inspired by the influence of portraiture and the aesthetics of studio photography. The clean set and precise composition are meant to underscore Parker’s individuality as well as the power of the product. Parker models pointed boots of different heights with sculptural heels, a pair of sharp red slingback pumps and a large black bag. The winter collection launches Tuesday, available in Arezzo’s Brazil stores and its e-commerce site.

An official release for the campaign says of Parker, “Recognized worldwide for her unique bond with the world of footwear, she helped transform shoes into a true cultural symbol — pieces capable of expressing behavior, desire and identity, elevating the accessory to the heart of constructing feminine style.”

The actress is known to be obsessed with shoes both on screen and off. Her character Carrie Bradshaw in “Sex and the City” realizes at one point that she’s spent $40,000 on shoes, and some of her iconic quotes are about footwear — “Men I may not know, but shoes, shoes I know.” Her longtime love interest Mr. Big even proposes to her with a pump in the first “Sex and the City” movie.

The passion continues offscreen. From starting her shoe own line SJP by Sarah Jessica Parker, which was in business for about 10 years from 2014 to 2024, to turning heads on red carpets in chic high heels, her association with footwear reaches beyond her character on the small screen.

Parker has also modeled for Ugg recently, starring in the fall 2025 campaign “Iconic From the First Step.”

Arezzo, in business for more than 52 years, is part of the Brazilian conglomerate Arezzo & Co, helmed by chief executive officer Alexandre Birman. Arezzo has previously worked with Gisele Bündchen, Fernanda Torres, Débora Bloch, Taís Araújo, Silvia Braz, Livia Nunes and more.