Sandro x Louise Bourgeois Capsule Merges Fashion and Art for Summer 25

PARIS — French brand Sandro is weaving its web for summer with a new capsule collection inspired by the works of artist Louise Bourgeois.

The brand collaborated with her foundation for the Louise Bourgeois x Sandro collection, which will hit stores in April.

“Paying tribute to an artist who has such a singular creative and artistic language brings substance to the brand and allows our customers to live a unique experience where fashion meets art in its expressive power,” chief executive officer Isabelle Allouch said in an interview.

Bourgeois is best known for her giant sculptures of spiders, including a 20-foot-high bronze which sold for $32.8 million in 2023, setting a record high price for a work by a female artist.

But she also worked with fabric, including her “Ode to Oblivion,” which was made of pieces of textiles she had collected since the 1920s, and spirals, which Bourgeois said represented the emotions of childhood.

The brand chose to focus on these lesser-known elements of her works, which inspired the prints of the 15-piece summer collection and will also serve as the basis for in-store installations and window displays.

In Paris, Sandro will take over the windows of Galeries Lafayette on Boulevard Haussmann, where it will display pieces from the collection against a backdrop of mirrors to create a kaleidoscope effect.

There will also be two pop-ups within the Galeries Lafayette department store, arranged in a “museum-like approach” to highlight Bourgeois’ works alongside items from the line. A similar display will also appear at Bloomingdale’s in New York City.

Both will open on April 9, before the concept rolls out to selected markets worldwide, including special installations within Sandro’s own stores in China, the United Arab Emirates, Mexico and South Korea.

The immersive pop-ups are “a way for us to also bring our customers an experience, something different from what they usually see in fashion brands,” Allouch said. Working with a globally recognized name such as Bourgeois for this collection was key, as the company continues to expand its global footprint.

“In all the major countries of our distribution, we will try to create momentum around the Louise Bourgeois capsule,” she said.

Sandro partnered with the Easton Foundation, the nonprofit Bourgeois founded to manage her works, for the collaboration. The foundation was “very involved in the creative process…to make sure that we would do something that will be in the essence of her work,” Allouch said.

Bourgeois “expressed things around maternity, body, memory, pain, but always with a quite intimate and universal approach, and this is what really resonated with [founder and creative director] Evelyne [Chetrite], knowing that 90 percent of the members of the studio are women,” Allouch said.

The executive noted that looking to the art world “is really part of the creative process of the brand.”

Sandro has become increasingly intertwined with art since 2021, commissioning installations from Yuko Nishikawa, Stephen Ormandy and Olga Sabko. It also partnered with artist Louis Barthélemy on a series of colorful prints for its spring 2023 collection.

The flagship brand of the SMCP group also held its fall 2025 presentation in Paris’ newly revamped Musée Bourdelle, with an exhibition-style display of its most recent ad campaign shot by Alessandro Furchino Capria.

It’s all part of a new approach to storytelling for Sandro, said Allouch. “We are doing intensive work on elevating the brand,” she explained.

Sandro turned 40 last year and is now focused on “consolidating our strengths,” said Allouch, including new ad campaigns and communicating more on construction and quality upgrades.

“With our stores, [we are] opening flagships in all the key metropoles around the world for a customer experience that will be more singular and closer to luxury,” she said. That includes key openings in London, New York City, Milan, Mumbai, Rome and Riyadh over the last year.

Allouch said there is ample space for the Sandro brand to maneuver in the current economic landscape.

“The luxury brands have risen their prices so high that there is an even bigger gap between premium luxury, luxury and affordable luxury,” she said. “We have quite a lot of people that shop in our stores now that used to shop in luxury, because you have a quality that is really impressive. The balance between quality and price is really efficient.”

It is also sourcing from some of the same suppliers that service luxury brands, she added. “Most of the time we are aiming to be at the same level as luxury,” she said.

The company will continue to reinforce ready-to-wear, its strongest category, Allouch said, though she hinted that there could be new categories such as beauty in the works.  

Following the opening of its first India outpost in partnership with local luxury retail giant Reliance Brands Limited in January, the company now plans to expand in Southeast Asia as well as the Balkans in Europe.

“There is a significant action plan and opening plan, and we are also consolidating in the regions where we are already mature, like the U.S. and China,” Allouch said.