Tiffany & Co. is celebrating mothers, unveiling its 2026 Mother’s Day campaign, “Celebrating Mothers Since 1837,” featuring house ambassador Rosie Huntington-Whiteley. The short film presents a personal reflection on motherhood while speaking to the deep bonds between generations and the strength that is passed down through a mother’s love.
Set within Huntington-Whiteley’s bedroom in New York City, the campaign captures an intimate phone conversation between mother and daughter. As her child plays nearby, the house ambassador admires the pavé diamond HardWear by Tiffany necklace she wears as she thanks her mother for the gift. She speaks candidly to her mother, reflecting on shared memories, challenges and the realization of the strength that comes with becoming a parent herself. She acknowledges the example her mother set and the hope that one day, her daughter will come to understand that same strength.
Rosie Huntington-Whiteley in Tiffany & Co.’s Celebrating Mothers Since 1837.
Courtesy Tiffany
Jewelry plays a symbolic role within the narrative, serving as a symbol of appreciation and continuity, with Huntington-Whiteley wearing a pavé diamond HardWear by Tiffany necklace, bracelet and earrings. Jewelry as heirlooms passed down through generations, the creations symbolize the love and devotion from mother to child.
Celebrating Mothers Since 1837 debuts on Tiffany & Co. channels Monday.
