FLOWER POWER: Roger Vivier is making good use of its new Paris headquarters, located in a lavish 18th-century mansion in Saint-Germain-des-Prés.
In the coming weeks, the storied French footwear brand plans to gather top customers to celebrate its exclusive holiday capsule for digital retailer Mytheresa, which drops Tuesday globally.
“Roger Vivier is a maison with whom we have a longstanding relationship and which resonates very well with our customers,” commented Amber Pepper, chief marketing and customer officer at Mytheresa. “It therefore felt natural to join forces on creating something truly special to accompany them in the festive season.”
A Roger Vivier clutch embroidered with rose motifs.
Designed by Roger Vivier’s creative director Gherardo Felloni, the compact collection hinges on a rose theme. A pump, mule and ballerina model all come with the brand’s signature rose at the toe, with the high-heeled version boasting a sculptural Talon Épine, complete with a thorn.
The shoes come in a range of wintry colors and dressy materials, including velvet. Rounding out the collection is an evening clutch, the rose-embroidered surface realized with more than 20 meters of satin ribbon.
Jana Gerberding photographed the campaign for the Roger Vivier x Mytheresa collection, training her lens on model Sara Dijkink.
The new Maison Vivier, like a global embassy, serves to broadcast the brand’s identity, share its heritage and welcome guests ranging from fashion students to VIPs.
Entering the 15,000-square-foot mansion via a paved courtyard, visitors are greeted with a wrought iron staircase framing a gilded sunburst ornament.
Roger Vivier velvet pumps with a thorn heel.
