Robert Pattinson Stars in Dior Icons Spring 2025 Campaign

Robert Pattinson’s latest campaign for the Dior Icons line suggests that even a wardrobe minimalist can stand a bag upgrade.

The British actor is back as the face of the timeless clothing capsule for the fourth consecutive season. In images lensed by Alasdair McLellan, he appears wearing loose-fitting pants with tailored jackets and more casual tops in a subtle palette of beige, gray and brown.

The novelty comes from the accessories, designed by Kim Jones, the former artistic director of menswear at Dior who exited the house in January. 

They include the Dior Normandie bag, launched in late January in tandem with the brand’s spring collection. Made of soft grained leather, the tote bag comes with rounded handles and an adjustable strap. 

The ads also tease the Dior Privé bag, a masculine interpretation of the slouchy bag trend sweeping womenswear. The design is as spare as it is practical — though it comes with a luxurious suede calfskin lining decorated with the signature Dior Oblique motif. 

Available in gray, cognac and black grained leather, it will be available in stores from April 30.

Clothing-wise, the spring campaign puts the accent on fluid, airy designs such as reversible jackets, or cotton and silk knit T-shirts. Footwear includes the vintage-inspired B01 Matchpoint sneaker.

The campaign was art directed by Ronnie Cooke Newhouse and styled by Melanie Ward. Mark Carrasquillo did the makeup and Shay Ashual the hair.

Pattinson has starred in Dior Homme fragrance ads since 2013. The “Twilight” star has also appeared in a series of menswear campaigns for the French fashion brand, starting with the fall 2016 ads shot by Karl Lagerfeld.

Under Jones, Dior introduced several takes on the wardrobe essentials concept. In 2020, it launched the Modern Tailoring capsule, and prior to that, the Dior Essentials line. All featured a range of elegant and more casual pieces designed to stand the test of time.