Revolve Festival is returning to the desert in April, WWD has learned exclusively.
The retailer is bringing its music festival to Coachella Valley in Southern California for the eighth year with a new theme: desert mirage. After hosting a smaller affair in 2024 at the Parker Palm Springs, Revolve is taking over a more than 80,000-square-foot venue in Thermal, Calif.; it’s a one-day event, being held on Saturday, April 12 from 2 p.m. to 7 p.m.
The music lineup — a mix of DJs and live performances — will be announced later this month. In the past, the Revolve Festival stage has seen performances by Post Malone, SZA, A$AP Rocky, Saweetie, Ice Spice and Migos. Timothée Chalamet, Hailey Bieber, Kaia Gerber, Megan Fox, Leonardo DiCaprio, Kim Kardashian, Sydney Sweeney and Travis Kelce have been among guests.
“Our community continues to validate that it’s an experience that they crave and that they want to be a part of,” said Revolve’s chief brand officer, Raissa Gerona.
Revolve, an early adapter of influencer marketing, has evolved to embrace the next generation, and expects to host newcomers attending for the first time; The retailer, which now largely caters to Gen Z, expects between 1,200 to 1,500 attendees.
“Western is the staple that’s always in,” Gerona said of fashion trends anticipated at the festival. “There’s also the new boho. Boho was in 10 years ago, and now it’s back, much more feminine and Chloe-esque. There’s also cottagecore, and the desert raver esthetic is really in.”
Weekend festivities for influencers and VIPs kick off on April 10 with a Fwrd dinner at the Parker Palm Springs’ Mister Parker, hosted by Gerona and Revolve Group’s co-founder and co-chief executive officer Michael Mente. There will also be a golf outing, led by former NBA player Dwyane Wade, and a pool party hosted by Kylie Jenner’s Sprinter vodka soda company.
There will be a variety of activations and activities, said Gerona. Among them is the return of a swing carousel — a favorite photo op (which was missing last year due to space).
“There are a lot of new ones that we’ve never worked with before, that are launching for the first time on the site, specifically on the beauty side,” said Gerona of expected brand partners. “That’s always fun and exciting, because it allows us to obviously introduce a new product and a new brand to our customers, our creators that are at Revolve Festival, while simultaneously launching it on Revolve.”
