Revolve returns to the Coachella Valley with its ninth annual Revolve Festival, set for April 11 in Thermal, Calif.
Framed this year around “The Grand Revivre,” the invitation-only event leans into an old-world carnival theme. Guests can expect live music, immersive installations, photo moments and a shoppable festival edit. The Revolve Festival Shop will feature exclusive product from Leslie Amon, Amanda Uprichard and Lamarque, alongside trend-driven categories including Western, boho, sporty remix and cottage core.
“Revolve Festival is the moment where everything we’re known for comes to life, blending fashion, community and culture,” said Michael Mente, cofounder and co-chief executive officer of Revolve Group Inc., in a statement. “Every year, we push ourselves to create something more immersive, more unexpected and more iconic than the last. We’re bringing our customers and partners into a world that only Revolve can create, and we can’t wait to show them what we have in store.”
The company is extending the activation to retail, with programming throughout April at its Grove store in Los Angeles, including live DJs, branded gifts with purchase and beverage partnerships.
The festival has drawn a high-profile mix of talent and influencers, including Travis Kelce, Timothée Chalamet, Leonardo DiCaprio, Hailey Bieber and Kendall Jenner.
Affirm returns as official payment partner, while brands including Popsockets, Kulani Kinis, Quay, Schutz, Huda Beauty and Skylar will host on-site activations. Beverage partners include Patrón as exclusive tequila, Hennessy as exclusive cognac and Bloom with a nonalcoholic soda bar featuring its probiotic drinks.
