Reebok is entering the wearable wellness market.
The sports company has released its Smart Ring, $249, a wellness tracking ring available in matte black, matte silver and shiny gold. The Reebok Smart Ring tracks heart rate, heart rate variability, blood oxygen level, steps, stress and sleep duration and stages to provide insights on overall wellness and how to enhance performance.
The ring is designed to integrate directly with the Reebok Fitness App, which offers more than 1,000 hours of fitness and wellness content. Each ring purchase comes with a yearlong membership to the app.
The Reebok Smart Ring is entering a growing wearable wellness market, which includes the Apple Watch and health-centric devices like Oura and Whoop. According to a 2024 report from McKinsey, more than half of consumers surveyed reported having purchased a wearable device with rings being an especially popular format, and 75 percent reported they would use a health-tracking device.
While wearables have been gaining traction, experts say there is still room for Reebok to win in the market.
“We’re still in the early innings of wearables, but the barrier to entry is much higher now. Oura and Whoop have done an exceptional job with market penetration, ease of use and brand trust, which raises the bar for anyone new entering the space,” said Rachel Hirsch, founder of Wellness Growth Ventures and The 2% Club, “a hub for women building wellness and wealth.”
That being said, Hirsch said the wearable wellness market will continue to advance, becoming even more of a priority in people’s lives.
“We’re still in version one of what wearables can become. Right now, they primarily track and report data,” she said. “The real opportunity, and where I think the next evolution lies, is in connection. Imagine your recovery data automatically informing your personal trainer or your nutrition insights syncing with the restaurant you’re eating at. That is when wearables will move from being passive trackers to active participants in how we live and perform.”
Per a report from McKinsey, the greatest opportunity for wearables in the future involve nutrition, weight management and mindfulness.
