RtA has tapped the rapper and influencer DDG to star in its latest campaign.
The Los Angeles-based brand founded by David Rimokh, drew inspiration from the artist’s roots in Pontiac, Mich., for the exclusive capsule that blends elements of street culture, music and fashion.
“Our philosophy has always been about pushing boundaries and embracing individuality. Working with DDG felt natural because his personal journey and unapologetic approach to fashion and art resonate with our brand’s ethos,” said Rimokh. “To me, DDG is not just an artist, he has an impact on culture. This collection celebrates his roots while blending our shared passion for street culture and self-expression. We’re excited to see how this partnership brings a new level of energy and authenticity to both of our audiences.”
DDG in pieces from the capsule.
Courtesy of RtA
The collection features 13 pieces including heavy flare-out pants, cropped jackets and tops, and balaclava masks with RtA’s signature zippers and cross logo. The line is priced between $110 and $480.
The capsule launches Monday at RtA, Neiman Marcus and other retailers. It will also be shown at ComplexCon in Las Vegas Nov. 16-17. DDG will also perform at XS Nightclub in Vegas on Nov. 15.
