The Hamptons hold a special place in Ralph Lauren’s heart. That’s one of the reasons he held his spring 2025 runway extravaganza in Bridgehampton last September.
No surprise then that he has returned to the Hamptons for his spring marketing campaign.
As the designer described it: “The Hamptons is more than a place. It’s a natural world of endless blue skies, the ocean, green fields, and white fences, rusticity and elegance with a quality of light that drew artists here decades ago. It has been home, my refuge, and always an inspiration.”
Ralph Lauren’s spring campaign was shot in the Hamptons.
Courtesy of Ralph Lauren
The campaign includes still images shot by Alasdair McLellan and a film by Jacob Sutton that takes full advantage of the natural beauty of the area. It features stables, polo fields and white picket fences as the backdrop for the Ralph Lauren Collection, Purple Label and Polo Ralph Lauren lines. Among the pieces highlighted are blazers, tailored suits and menswear shirts in a palette of blue and white meant to be reminiscent of the sky. Classic silhouettes are modernized by updated draping while more-casual styles are reimagined through graphic patterns and vivid colors.
The campaign also serves to introduce “The Ralph Bag,” a new lineup of luxury bags in the Ralph Lauren Collection that are inspired by the designer’s passion for cars. The structural leather bags feature hardware constructed from a mix of polished metals and burl wood intended to mimic the interiors of vintage automobiles.
Ralph Lauren’s Hamptons campaign features updated menswear looks.
Courtesy of Ralph Lauren
The campaign will launch Thursday and will be brought to life in Shanghai on April 2 when the company stages its first resee runway show in for the spring collection. The event, which will include a see now, buy now experience, will serve as the first in a series of global activations that will include a Hamptons-inspired pop-up shop in Tokyo and a Ralph’s Hamptons House takeover in Dubai. And for the first time, Ralph Lauren Vintage will drop 12 Ralph Lauren Collection archival pieces from the early 2000s that reflect the Hamptons lifestyle that influenced the spring collection.
